Macro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Macro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Macro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Macro
App Name : Macro
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Banco Macro
Publisher : Instagram,Facebook
Total creative ads during the time period : 554
Duration : 377
Popularity : 39,611
Check ASO Keywords of Macro
2. Macro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Macro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Macro in the recent period. As of 2021-03-15, among the Macro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.45%, Playable Ads category's proportion is 0.0%, Image category's proportion is 43.1%, Carousel category's proportion is 3.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Macro's the proportion of networks impressions are placed like this:
Facebook's proportion is 60.38%,
Instagram's proportion is 39.62%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Macro‘s network with the most ads is Facebook and its proportion is 56.9%.
3. Top 3 Ad Creative Analysis of Macro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Macro. We can see some advertising trends.
Top 1 Ad Creative of Macro
Ad Details ：
Headline ：
Text ：¡☀️Estés donde estés vas a disfrutar del verano ☀️! Mirá todos los beneficios y ahorros de tus Tarjetas de Crédito Macro y Macro Premia. Además, operá simple con todos nuestros canales. 😎
Top 2 Ad Creative of Macro
Ad Details ：
Headline ：
Text ：¡☀️Estés donde estés vas a disfrutar del verano ☀️! Mirá todos los beneficios y ahorros de tus Tarjetas de Crédito Macro y Macro Premia. Además, operá simple con todos nuestros canales. 😎
Top 3 Ad Creative of Macro
Ad Details ：
Headline ：
Text ：¡☀️Estés donde estés vas a disfrutar del verano ☀️! Mirá todos los beneficios y ahorros de tus Tarjetas de Crédito Macro y Macro Premia. Además, operá simple con todos nuestros canales. 😎
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 36 | 36 | 36 |
| Popularity | 187 | 186 | 184 |
| Dimensions | 240 x 426 | 240 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Argentina | Argentina | Argentina |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Macro in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Macro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Macro, you can click the app name below to view related reports, or you can find more info in ASOTools.