Macro Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Macro’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Macro.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Macro

App Name : Macro



OS : iOS

Network : Facebook,Instagram

Developer : Banco Macro SA

Publisher :

Total creative ads during the time period : 61

Duration : 178

Popularity : 3,618

2. Macro’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Macro in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Macro in the recent period. As of 2020-09-07, among the Macro‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Macro’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Macro‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Macro

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Macro. We can see some advertising trends.

Top 1 Ad Creative of Macro

Ad Details :

Headline :Banco Macro

Text :Siempre que usted lo necesite, y sí además cobra su jubilación con nosotros, podrá pedir pedir un adelanto a través de Banca Internet o la App. #CercaSiempre #OperacionesSimples Cartera de consumo. Válido del 01/09 al 18/09/20. Sujeto a aprobación crediticia.

Top 2 Ad Creative of Macro

Ad Details :

Headline :Banco Macro

Text :¡Los miércoles son de #super! Tenés un 20% de ahorro pagando con tus Tarjetas de Crédito Macro, aprovechá y comprá todo lo que necesites. #QuedateEnCasa Conocé más ¡Tenés tiempo hasta el 30 de abril! Tope de devolución: $800 por cuenta y por mes. Cartera de consumo. Válido para Tarjetas asociadas a un Paquete, a excepción de los Paquetes Valora inicial y Valora Comercial.

Top 3 Ad Creative of Macro

Ad Details :

Headline :Banco Macro

Text :#QuedateEnCasa y regalate eso que tanto querés con tus Tarjetas de Crédito Macro. Aprovechá el 20% de ahorro en Indumentaria y accesorios, hasta el 13 de mayo. Conocé más Tope de reintegro: $2.000 por cuenta.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 2 1 1
Popularity 53 53 51
Dimensions 720 x 720 1080 x 1080 640 x 640
Creative Type Video Video Video
Network Instagram Facebook Facebook
Related Ads 1 1 1
Countries Panama,Paraguay,Spain,Mexico,Venezuela,Peru,Chile,Argentina,Cuba,Colombia Peru,Colombia,Panama,Mexico,Cuba,Argentina,Paraguay,Chile,Spain,Venezuela Paraguay,Argentina,Chile,Cuba,Venezuela,Peru,Mexico,Colombia,Panama,Spain
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Macro in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Macro’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Macro, you can click the app name below to view related reports.