Marriott Bonvoy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Marriott Bonvoy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marriott Bonvoy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Marriott Bonvoy
App Name : Marriott Bonvoy
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Marriott International
Publisher : Instagram,Facebook
Total creative ads during the time period : 218
Duration : 2,296
Popularity : 22,471
Check ASO Keywords of Marriott Bonvoy
2. Marriott Bonvoy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marriott Bonvoy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Marriott Bonvoy in the recent period. As of 2021-03-16, among the Marriott Bonvoy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Marriott Bonvoy's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Marriott Bonvoy‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Marriott Bonvoy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marriott Bonvoy. We can see some advertising trends.
Top 1 Ad Creative of Marriott Bonvoy
Ad Details ：
Headline ：Dine. Earn. Redeem.
Text ：Dining in the UAE has never been so rewarding. Enjoy exclusive benefits and endless experiences when dining at participating restaurants.
Top 2 Ad Creative of Marriott Bonvoy
Ad Details ：
Headline ：Join now for free
Text ：More to taste with every meal. Enjoy up to 30% savings and earn points on food and beverage.
Top 3 Ad Creative of Marriott Bonvoy
Ad Details ：
Headline ：Taste more as a member
Text ：More to savour with your family. Enjoy up to 30% savings and earn points on food and beverage.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 218 | 155 | 155 |
| Popularity | 892 | 743 | 732 |
| Dimensions | 1200 x 627 | 600 x 400 | 600 x 398 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | ||
| Related Ads | 2 | 4 | 4 |
| Countries | Canada,Australia,United Kingdom,United States | Thailand,Malaysia | Thailand,Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Marriott Bonvoy in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Marriott Bonvoy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Marriott Bonvoy, you can click the app name below to view related reports, or you can find more info in ASOTools.