MATCHA - JAPAN TRAVEL MAGAZINE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MATCHA - JAPAN TRAVEL MAGAZINE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MATCHA - JAPAN TRAVEL MAGAZINE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MATCHA - JAPAN TRAVEL MAGAZINE
App Name : MATCHA - JAPAN TRAVEL MAGAZINE
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : MATCHA
Publisher : Instagram,Facebook,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Multi Level Parking Simulator,Gas Station: Car Parking Sim,Carpooling-Online: travel companion search service
Total creative ads during the time period : 1,073
Duration : 927
Popularity : 91,278
Check ASO Keywords of MATCHA - JAPAN TRAVEL MAGAZINE
2. MATCHA - JAPAN TRAVEL MAGAZINE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MATCHA - JAPAN TRAVEL MAGAZINE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MATCHA - JAPAN TRAVEL MAGAZINE in the recent period. As of 2021-03-16, among the MATCHA - JAPAN TRAVEL MAGAZINE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MATCHA - JAPAN TRAVEL MAGAZINE's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.21%,
Instagram's proportion is 25.12%,
Audience Network's proportion is 25.09%,
Facebook's proportion is 24.58%,
's proportion is .
In the date of 2021-03-16, MATCHA - JAPAN TRAVEL MAGAZINE‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MATCHA - JAPAN TRAVEL MAGAZINE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MATCHA - JAPAN TRAVEL MAGAZINE. We can see some advertising trends.
Top 1 Ad Creative of MATCHA - JAPAN TRAVEL MAGAZINE
Ad Details ：
Headline ：Enjoy Winter in Greater Tokyo
Text ：
Top 2 Ad Creative of MATCHA - JAPAN TRAVEL MAGAZINE
Ad Details ：
Headline ：Enjoy Winter in Greater Tokyo
Text ：
Top 3 Ad Creative of MATCHA - JAPAN TRAVEL MAGAZINE
Ad Details ：
Headline ：A Fabulous Winter in Greater Tokyo
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 90 | 79 |
| Popularity | 657 | 656 | 553 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Indonesia,France,Canada,Germany,United Kingdom,Singapore,Thailand,Philippines | Thailand,Philippines,France,Indonesia,United Kingdom,Canada,United States,Singapore,Germany | Indonesia,Singapore,United Kingdom,Germany,Philippines,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MATCHA - JAPAN TRAVEL MAGAZINE in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MATCHA - JAPAN TRAVEL MAGAZINE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MATCHA - JAPAN TRAVEL MAGAZINE, you can click the app name below to view related reports, or you can find more info in ASOTools.