Scribd: Audiobooks & ebooks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scribd: Audiobooks & ebooks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scribd: Audiobooks & ebooks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scribd: Audiobooks & ebooks
App Name : Scribd: Audiobooks & ebooks
Logo：
OS : Android
Network : AppLovin,Facebook,Instagram
Developer : Scribd, Inc.
Publisher : Instagram,Fortune in Vegas Jackpot Slots,Pop Cubes,Ninja Rangers Legacy Fighting,Facebook,Toy Crush Pop Cubes Smash,kemenkumham,My Lovely Cat(Italiano),Slot-Deluxe Jackpot Free Slots
Total creative ads during the time period : 10,000
Duration : 2,496
Popularity : 47,677
Check ASO Keywords of Scribd: Audiobooks & ebooks
2. Scribd: Audiobooks & ebooks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scribd: Audiobooks & ebooks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scribd: Audiobooks & ebooks in the recent period. As of 2021-03-12, among the Scribd: Audiobooks & ebooks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Scribd: Audiobooks & ebooks's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Scribd: Audiobooks & ebooks‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Scribd: Audiobooks & ebooks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scribd: Audiobooks & ebooks. We can see some advertising trends.
Top 1 Ad Creative of Scribd: Audiobooks & ebooks
Ad Details ：
Headline ：
Text ：Announcing the first #ScribdOriginal - MUELLER'S WAR by Garrett Graff!
To understand the man trusted to investigate the most sensitive issue in American politics, we must go back to his military service to learn the intimate details about the experiences that shaped his definition of honor and duty.
#MuellersWar is available EXCLUSIVELY on Scribd: https://scr.bi/Muellers-War
Top 2 Ad Creative of Scribd: Audiobooks & ebooks
Ad Details ：
Headline ：9-12-18 Albemarle CA Letter to Albemarle BOS and ACRJ Board Re Notification
Text ：At 12:30 p.m. tomorrow, September 13th, the Albemarle-Charlottesville Regional Jail will vote on whether to discontinue the widespread and longstanding policy of notifying federal authorities before the release of federally-detained criminal non-citizens. The letter (link below) expresses my views on this subject.
https://www.scribd.com/document/388468200/9-12-18-Albemarle-CA-Letter-to-Albemarle-BOS-and-ACRJ-Board-Re-Notification
The website for the ACRJ Board is available at: https://www.albemarle.org/department.asp?department=jail&relpage=15633
Top 3 Ad Creative of Scribd: Audiobooks & ebooks
Ad Details ：
Headline ：Scribd: Your At Home Library
Text ：Read all your favorite books from any device. Download the Scribd app today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 569 | 783 | 60 |
| Popularity | 999 | 999 | 307 |
| Dimensions | 400 x 400 | 1140 x 855 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United States | Australia,United States,Canada,United Kingdom | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scribd: Audiobooks & ebooks in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Scribd: Audiobooks & ebooks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scribd: Audiobooks & ebooks, you can click the app name below to view related reports, or you can find more info in ASOTools.