mBank CZ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the mBank CZ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mBank CZ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of mBank CZ
App Name : mBank CZ
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : mBank S.A.
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,地铁跑酷 - 官方中文版,SmartNews: Local Breaking News,GulogGratis,11000 Quotes, Sayings & Status - Images Collection,Abs workout 7 minutes
Total creative ads during the time period : 94
Duration : 980
Popularity : 13,577
Check ASO Keywords of mBank CZ
2. mBank CZ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser mBank CZ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of mBank CZ in the recent period. As of 2020-09-21, among the mBank CZ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-21, mBank CZ's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-21, mBank CZ‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of mBank CZ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mBank CZ. We can see some advertising trends.
Top 1 Ad Creative of mBank CZ
Ad Details ：
Headline ：
Text ：Spořte s každou platbou.
Top 2 Ad Creative of mBank CZ
Ad Details ：
Headline ：
Text ：mSpoření s účtem mKonto.
Top 3 Ad Creative of mBank CZ
Ad Details ：
Headline ：
Text ：Spořte s každou platbou.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 108 | 108 | 108 |
| Popularity | 797 | 797 | 796 |
| Dimensions | 224 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Czech | Czech | Czech |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for mBank CZ in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free mBank CZ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to mBank CZ, you can click the app name below to view related reports, or you can find more info in ASOTools.