Medium Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Medium’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Medium.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Medium
App Name : Medium
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : A Medium Corporation
Publisher : 小说 - 全本,小说,大全,30 Day Fitness Challenge - Workout at Home,安全期计算,Fotor - Photo Editor & Collage,电池管家-电池检测维护大师,听佛经,Text Free: WiFi Calling App
Total creative ads during the time period : 5,698
Duration : 2,134
Popularity : 578,325
2. Medium’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Medium in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Medium in the recent period. As of 2020-09-07, among the Medium‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 77.08%, Carousel category’s proportion is 22.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Medium’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 59.71%,
Instagram’s proportion is 32.16%,
Messenger’s proportion is 4.3%,
Audience Network’s proportion is 3.84%,
’s proportion is .
In the date of 2020-09-07, Medium‘s network with the most ads is Facebook and its proportion is 60.42%.
3. Top 3 Ad Creative Analysis of Medium
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Medium. We can see some advertising trends.
Top 1 Ad Creative of Medium
Ad Details ：
Headline ：IoT is already here, and we are not ready for it
Text ：The costs of IT infrastructure deployment are rising by billions of dollars every year. Yet, it might be surprising that the Internet’s…
Top 2 Ad Creative of Medium
Ad Details ：
Headline ：Ask a Blue Collar New Yorker About the Real Bill de Blasio
Text ：New York City Mayor Bill de Blasio has had national ambitions for quite some time and real, everyday New Yorkers in his home city can’t…
Top 3 Ad Creative of Medium
Ad Details ：
Headline ：Links to All Major Presidential Candidate Websites — it may be the only place you will find them!
Text ：While the televised debate among the Democrat Presidential Candidates has dominated the public’s attention, what has been missing is a…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,257 | 289 | 284 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 678 x 381 | 1200 x 799 | 1200 x 664 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,Canada,United Kingdom | Canada,United Kingdom,Australia,United States | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Medium in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Medium’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Medium, you can click the app name below to view related reports.