Meitu Competitive Intelligence|Ad Analysis by SocialPeta

Meitu Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Meitu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Meitu.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Meitu

App Name : Meitu

Logo

Meitu-SocialPeta

OS : iOS

Network : Facebook,Twitter,Audience Network

Developer : Xiamen Meitu Technology Co., Ltd.

Publisher : Instagram,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,MakeupPlus - Virtual Makeup,Facebook,Tap Tap Music-Pop Songs,地铁跑酷 - 官方中文版

Total creative ads during the time period : 2,043

Duration : 2,382

Popularity : 274,728

Check ASO Keywords of Meitu

2. Meitu’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Meitu in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Meitu in the recent period. As of 2021-03-10, among the Meitu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Meitu's the proportion of networks impressions are placed like this:

今日头条's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-10, Meitu‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Meitu

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Meitu. We can see some advertising trends.

Top 1 Ad Creative of Meitu

Ad Details :

Headline :Meitu

Text :

Top 2 Ad Creative of Meitu

Ad Details :

Headline :Meitu

Text :

Top 3 Ad Creative of Meitu

Ad Details :

Headline :Meitu

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 184 184 184
Popularity 975 975 974
Dimensions 800 x 418 800 x 418 800 x 419
Creative Type Image Image Image
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Thailand Thailand Thailand
Language Thai Thai Thai

Through the above analysis, we can see that the most effective channel for Meitu in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Meitu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Meitu, you can click the app name below to view related reports, or you can find more info in ASOTools.