Mercado Libre Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Mercado Libre’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mercado Libre.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Mercado Libre

App Name : Mercado Libre

Logo

Mercado Libre-SocialPeta

OS : iOS

Network : Audience Network,Google Ads(Admob),Facebook

Developer : MercadoLibre

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,MakeupPlus,Buraco Canastra Online,OLX Clasificados,Un día más culto,appsGratis,MySQL QueryDB Client,开箱模拟器 for 皇室战争

Total creative ads during the time period : 152,482

Duration : 1,298

Popularity : 5,923,775

2. Mercado Libre’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mercado Libre in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Mercado Libre in the recent period. As of 2020-09-07, among the Mercado Libre‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Mercado Libre’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

Facebook’s proportion is 0.0%,

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In the date of 2020-09-07, Mercado Libre‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Mercado Libre

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mercado Libre. We can see some advertising trends.

Top 1 Ad Creative of Mercado Libre

Ad Details :

Headline :Lojas Oficiais.

Text :Frete grátis em produtos selecionados.

Top 2 Ad Creative of Mercado Libre

Ad Details :

Headline :Lojas Oficiais.

Text :As melhores marcas.

Top 3 Ad Creative of Mercado Libre

Ad Details :

Headline :Productos Nuevos

Text :Envío Gratis a todo Chile

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 291 239 83
Popularity 974 719 679
Dimensions 640 x 360 288 x 512 360 x 360
Creative Type Video Image Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 22 1
Countries Portugal,Brazil,Angola Brazil,Angola,Portugal Brazil,Portugal,Angola
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Mercado Libre in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Mercado Libre’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Mercado Libre, you can click the app name below to view related reports.