Mercado Libre Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mercado Libre's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mercado Libre.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mercado Libre
App Name : Mercado Libre
Logo：
OS : iOS
Network : Audience Network,Google Ads(Admob),Facebook
Developer : MercadoLibre
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,MakeupPlus - Virtual Makeup,Canasta - Card Game,OLX Classifieds,Un día más culto,appsGratis,MySQL QueryDB Client
Total creative ads during the time period : 10,000
Duration : 1,559
Popularity : 6,053,272
Check ASO Keywords of Mercado Libre
2. Mercado Libre’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mercado Libre in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mercado Libre in the recent period. As of 2021-05-26, among the Mercado Libre‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Mercado Libre's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Mercado Libre‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Mercado Libre
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mercado Libre. We can see some advertising trends.
Top 1 Ad Creative of Mercado Libre
Ad Details ：
Headline ：Lojas Oficiais.
Text ：Frete grátis em produtos selecionados.
Top 2 Ad Creative of Mercado Libre
Ad Details ：
Headline ：Productos Nuevos
Text ：Compra Protegida
Top 3 Ad Creative of Mercado Libre
Ad Details ：
Headline ：Productos Nuevos
Text ：Envío Gratis a todo Chile
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 291 | 120 | 120 |
| Popularity | 974 | 922 | 919 |
| Dimensions | 640 x 360 | 640 x 360 | 360 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 1 | 1 |
| Countries | Portugal,Brazil,Angola | Mexico,Colombia,Peru,Panama,Venezuela,Argentina,Paraguay,Chile,Cuba,Spain | Panama,Mexico,Colombia,Peru,Venezuela,Paraguay,Chile,Argentina,Spain,Cuba |
| Language | Portuguese | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Mercado Libre in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Mercado Libre's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mercado Libre, you can click the app name below to view related reports, or you can find more info in ASOTools.