Merck Vet Manual Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merck Vet Manual's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merck Vet Manual.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merck Vet Manual
App Name : Merck Vet Manual
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Merck & Co Inc
Publisher : Facebook,Dinosaur World: Games For Kids Free, Puzzle, Sounds & Matching for little dino hunters, boys and girls,Dog Whistle 3D Sound,鸟的叫声大全之汉字拼音版,Real Light Sword,Dog Whistler - The Original,Hummingbirds Live Wallpapers,2016恐龙仿真园3D：刷新迪诺世界动物格斗赛
Total creative ads during the time period : 94
Duration : 918
Popularity : 13,040
Check ASO Keywords of Merck Vet Manual
2. Merck Vet Manual’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merck Vet Manual in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merck Vet Manual in the recent period. As of 2021-03-15, among the Merck Vet Manual‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Merck Vet Manual's the proportion of networks impressions are placed like this:
Facebook's proportion is 90.96%,
Audience Network's proportion is 9.04%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Merck Vet Manual‘s network with the most ads is Facebook and its proportion is 55.56%.
3. Top 3 Ad Creative Analysis of Merck Vet Manual
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merck Vet Manual. We can see some advertising trends.
Top 1 Ad Creative of Merck Vet Manual
Ad Details ：
Headline ：Pet Health Pro Tips
Text ：Repeated head shaking/ear scratching can be signs of a mite or tick infestation. See why: https://mrkmnls.co/2BEBMFG
Top 2 Ad Creative of Merck Vet Manual
Ad Details ：
Headline ：DYK Parasitic Worms
Text ：Understand the risk.
Top 3 Ad Creative of Merck Vet Manual
Ad Details ：
Headline ：Pet Health Pro Tips
Text ：Repeated head shaking/ear scratching can be signs of a mite or tick infestation. See why: https://mrkmnls.co/2BEBMFG
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 346 | 443 | 346 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 1200 x 628 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 5 | 1 | 5 |
| Countries | Australia,United Kingdom,United States,Canada | United States,Puerto Rico | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Merck Vet Manual in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Merck Vet Manual's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merck Vet Manual, you can click the app name below to view related reports, or you can find more info in ASOTools.