SUBWAY® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SUBWAY®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SUBWAY®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SUBWAY®
App Name : SUBWAY®
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SUBWAY Restaurants
Publisher : Instagram,UC Mini-Download Video Status & Movies,Ameba,Facebook,Korean Food Recipes - 10k Recipes,Text Free: WiFi Calling App ,Treehouse Table,TalkU Free Calls +Free Texting +International Call,Video Collage Maker
Total creative ads during the time period : 272
Duration : 2,395
Popularity : 24,427
Check ASO Keywords of SUBWAY®
2. SUBWAY®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SUBWAY® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SUBWAY® in the recent period. As of 2021-03-16, among the SUBWAY®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, SUBWAY®'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, SUBWAY®‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of SUBWAY®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SUBWAY®. We can see some advertising trends.
Top 1 Ad Creative of SUBWAY®
Ad Details ：
Headline ：SUBWAY®
Text ：Munch more for much more. Join Subway MyWay® Rewards to earn tokens and get rewards.
Top 2 Ad Creative of SUBWAY®
Ad Details ：
Headline ：SUBWAY®
Text ：Go from eater to winner. Join Subway MyWay® Rewards to earn tokens and get rewards.
Top 3 Ad Creative of SUBWAY®
Ad Details ：
Headline ：SUBWAY®
Text ：Score big on subs. Join Subway MyWay® Rewards to earn tokens and get rewards.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 154 | 167 | 154 |
| Popularity | 489 | 482 | 394 |
| Dimensions | 796 x 416 | 796 x 416 | 796 x 416 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 3 | 4 | 4 |
| Countries | United Kingdom,Malaysia,Australia,United States,Canada | Australia,Canada,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SUBWAY® in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free SUBWAY®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SUBWAY®, you can click the app name below to view related reports, or you can find more info in ASOTools.