Mergeland - Dragons Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mergeland - Dragons's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mergeland - Dragons.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mergeland - Dragons
App Name : Mergeland - Dragons
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : lili zhan
Publisher : Instagram,Unforgiving,Facebook,Bubble Shootix,Overhead Kick,Calc Dash - Free Run Game -
Total creative ads during the time period : 197
Duration : 416
Popularity : 39,857
Check ASO Keywords of Mergeland - Dragons
2. Mergeland - Dragons’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mergeland - Dragons in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mergeland - Dragons in the recent period. As of 2021-03-15, among the Mergeland - Dragons‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mergeland - Dragons's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.13%,
Instagram's proportion is 25.11%,
Messenger's proportion is 25.06%,
Facebook's proportion is 24.7%,
's proportion is .
In the date of 2021-03-15, Mergeland - Dragons‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mergeland - Dragons
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mergeland - Dragons. We can see some advertising trends.
Top 1 Ad Creative of Mergeland - Dragons
Ad Details ：
Headline ：Design Home
Text ：Merge 100+ Dragons
Top 2 Ad Creative of Mergeland - Dragons
Ad Details ：
Headline ：Merge Everything
Text ：Rebuild Home for Dragons
Top 3 Ad Creative of Mergeland - Dragons
Ad Details ：
Headline ：Free Offline Game
Text ：600+ bonus tasks are waiting for you to challenge
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 97 | 97 | 97 |
| Popularity | 644 | 642 | 642 |
| Dimensions | 426 x 240 | 284 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Austria,Switzerland,Finland,Italy,Denmark,Canada,Belgium,Australia,United States,Spain,Portugal,France,Sweden,Germany | Austria,Portugal,Australia,Sweden,Germany,France,Canada,Italy,Switzerland,Belgium,United States,Spain,Finland,Denmark | Belgium,Germany,Sweden,Finland,Spain,Italy,Canada,Switzerland,Australia,Portugal,Denmark,United States,Austria,France |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Mergeland - Dragons in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Mergeland - Dragons's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mergeland - Dragons, you can click the app name below to view related reports, or you can find more info in ASOTools.