Desa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Desa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Desa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Desa
App Name : Desa
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : AKINON INTERNET YATIRIM VE PROJE GELISTIRME ANONIM SIRKETI
Publisher : Instagram,Facebook,Focus - Be Productive!,Image Search for chats,SOAL HALAL HARAM DALAM ISLAM,汤姆猫认玩具：儿童宝贝小游戏,Ganesh Photo Frame
Total creative ads during the time period : 490
Duration : 280
Popularity : 36,620
Check ASO Keywords of Desa
2. Desa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Desa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Desa in the recent period. As of 2021-03-14, among the Desa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.18%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Desa's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.27%,
Audience Network's proportion is 25.13%,
Facebook's proportion is 25.08%,
Messenger's proportion is 24.52%,
's proportion is .
In the date of 2021-03-14, Desa‘s network with the most ads is Instagram and its proportion is 26.7%.
3. Top 3 Ad Creative Analysis of Desa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Desa. We can see some advertising trends.
Top 1 Ad Creative of Desa
Ad Details ：
Headline ：Desa Fashion
Text ：Yüzlerce Şık Tasarımda %40’a varan + 2. Ürüne sepette %50 Erken Yaz İndirimini Kaçırmayın! En Şık ve En Özel Hediyeler desa.com.tr'de
Top 2 Ad Creative of Desa
Ad Details ：
Headline ：
Text ：Büyük Kış İndirimi Desa'da! %70'e varan + 2 ve üzeri ürüne %35 İndirimi Kaçırmayın.
Top 3 Ad Creative of Desa
Ad Details ：
Headline ：
Text ：Büyük Kış İndirimi Desa'da! %70'e varan + 2 ve üzeri ürüne %35 İndirimi Kaçırmayın.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 32 | 32 |
| Popularity | 165 | 159 | 159 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 4 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for Desa in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Desa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Desa, you can click the app name below to view related reports, or you can find more info in ASOTools.