My Coffee Island Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Coffee Island's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Coffee Island.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Coffee Island
App Name : My Coffee Island
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SUPPLY UNIQUE S.A.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,梦幻花园 (Gardenscapes),Tap Tap Music-Pop Songs,appsGratis,GulogGratis
Total creative ads during the time period : 581
Duration : 711
Popularity : 61,827
Check ASO Keywords of My Coffee Island
2. My Coffee Island’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Coffee Island in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Coffee Island in the recent period. As of 2021-03-15, among the My Coffee Island‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, My Coffee Island's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.05%,
Instagram's proportion is 25.05%,
Messenger's proportion is 25.05%,
Audience Network's proportion is 24.86%,
's proportion is .
In the date of 2021-03-15, My Coffee Island‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of My Coffee Island
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Coffee Island. We can see some advertising trends.
Top 1 Ad Creative of My Coffee Island
Ad Details ：
Headline ：Κατέβασε το app και κέρδισε -2€ στην 1η σου παραγγελία
Text ：Μοναδικός Καφές για Μοναδικούς Ανθρώπους
Top 2 Ad Creative of My Coffee Island
Ad Details ：
Headline ：My Coffee Island
Text ：Κατέβασε το ΝΕΟ Coffee Island app, παράγγειλε τον αγαπημένο σου καφέ σε 1' και κέρδισε...
Top 3 Ad Creative of My Coffee Island
Ad Details ：
Headline ：Κατέβασε το app και κέρδισε -2€ στην 1η σου παραγγελία
Text ：Κατέβασε το ΝΕΟ Coffee Island App, παράγγειλε τον αγαπημένο σου καφέ σε 1' και κέρδισε πόντους με κάθε online παραγγελία!
#CoffeeIslandApp #monadikoskafes
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 326 | 354 | 75 |
| Popularity | 996 | 977 | 973 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 2 | 3 | 2 |
| Countries | Greece,Turkey,United States | Cyprus,Greece | Turkey,United States,Greece |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for My Coffee Island in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Coffee Island's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Coffee Island, you can click the app name below to view related reports, or you can find more info in ASOTools.