FORM Swim Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FORM Swim's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FORM Swim.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FORM Swim
App Name : FORM Swim
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Form Athletica
Publisher : Instagram,Facebook,Triathlon time/pace/speed Calculator,Kids Doodle - Movie Kids Paint,Rainin' Bombs,Chinese Poker
Total creative ads during the time period : 307
Duration : 594
Popularity : 51,556
Check ASO Keywords of FORM Swim
2. FORM Swim’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FORM Swim in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FORM Swim in the recent period. As of 2021-03-16, among the FORM Swim‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, FORM Swim's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.06%,
Audience Network's proportion is 24.98%,
Instagram's proportion is 24.98%,
Messenger's proportion is 24.98%,
's proportion is .
In the date of 2021-03-16, FORM Swim‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FORM Swim
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FORM Swim. We can see some advertising trends.
Top 1 Ad Creative of FORM Swim
Ad Details ：
Headline ：FORM
Text ：The First Fitness Tracker for Swimmers with a Smart Display! Your metrics float right in front of you. They include: 🕒 Split times 🏊 Stroke rate/count 📏 Distance 🔥 Calories And much more!
Top 2 Ad Creative of FORM Swim
Ad Details ：
Headline ：FORM Goggles - The Power Meter of Swimming
Text ："Once you experience them, you can't live without them. Swimming is never the same again." - Lionel Sanders, Ironman Champion
Top 3 Ad Creative of FORM Swim
Ad Details ：
Headline ：Train Smarter to Swim Faster
Text ：See accurate, automated, real-time performance metrics like pace, distance, stroke rate and heart rate so you can focus on what really matters, your swim technique.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 309 | 203 | 114 |
| Popularity | 928 | 731 | 532 |
| Dimensions | 640 x 640 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 3 | 7 |
| Countries | Australia,Canada,United States,United Kingdom | United States,Canada,United Kingdom,Australia,Netherlands,Spain,France | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FORM Swim in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free FORM Swim's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FORM Swim, you can click the app name below to view related reports, or you can find more info in ASOTools.