Mira Fertility & Ovulation Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mira Fertility & Ovulation Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mira Fertility & Ovulation Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mira Fertility & Ovulation Tracker
App Name : Mira Fertility & Ovulation Tracker
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Quanovate Tech Inc
Publisher : Instagram,Facebook,Fertility Calculator
Total creative ads during the time period : 421
Duration : 381
Popularity : 45,917
Check ASO Keywords of Mira Fertility & Ovulation Tracker
2. Mira Fertility & Ovulation Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mira Fertility & Ovulation Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mira Fertility & Ovulation Tracker in the recent period. As of 2021-03-14, among the Mira Fertility & Ovulation Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 45.16%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.58%, Carousel category's proportion is 32.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Mira Fertility & Ovulation Tracker's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.18%,
Facebook's proportion is 29.07%,
Messenger's proportion is 22.06%,
Audience Network's proportion is 19.68%,
's proportion is .
In the date of 2021-03-14, Mira Fertility & Ovulation Tracker‘s network with the most ads is Facebook and its proportion is 29.03%.
3. Top 3 Ad Creative Analysis of Mira Fertility & Ovulation Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mira Fertility & Ovulation Tracker. We can see some advertising trends.
Top 1 Ad Creative of Mira Fertility & Ovulation Tracker
Ad Details ：
Headline ：Get Pregnant Faster
Text ："I have PCOS and my first cycle using Mira I got pregnant!" - Kate Let Mira tell you exactly when your fertile and infertile days are. Order now and we'll take $
Top 2 Ad Creative of Mira Fertility & Ovulation Tracker
Ad Details ：
Headline ：Get pregnant faster
Text ：“It worked for me!!! I used it 2 cycles and 4 weeks pregnant now. I am 43 and this will make my 3rd. I have a 23 and 20 year old. I had a miscarriage in 2017. We, kinda tried off and on this whole time. I researched Mira. I literally, test none for the first few times. I almost, gave up and missed 2 days of testing in January. I ended up testing on 3rd day of my cycle and bam it showed I actually ovulated and was a medium high. Had, a positive pregnancy test February 1, 2020”.
Top 3 Ad Creative of Mira Fertility & Ovulation Tracker
Ad Details ：
Headline ：Mira Fertility Plus Monitor
Text ：Mira Fertility Plus is a Game Changer! Get a larger fertile window (6 days) and clear insights with Mira Fertility Plus.
Mira is the only FDA and CE certified fertility tracker that lets you see actual fertility hormone concentrations and personalized ovulation tracking at home!
Order your Mira Fertility Plus Starter Kit today 👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 130 | 153 |
| Popularity | 944 | 900 | 656 |
| Dimensions | 345 x 517 | 640 x 640 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,Canada,United States,Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mira Fertility & Ovulation Tracker in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Mira Fertility & Ovulation Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mira Fertility & Ovulation Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.