Monopoly Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Monopoly's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Monopoly.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Monopoly
App Name : Monopoly
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Marmalade Game Studio
Publisher : Instagram,Facebook,OLX Classifieds,GulogGratis,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage
Total creative ads during the time period : 623
Duration : 480
Popularity : 88,573
Check ASO Keywords of Monopoly
2. Monopoly’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Monopoly in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Monopoly in the recent period. As of 2021-03-14, among the Monopoly‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Monopoly's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.93%,
Facebook's proportion is 29.4%,
Messenger's proportion is 28.67%,
Audience Network's proportion is 11.99%,
's proportion is .
In the date of 2021-03-14, Monopoly‘s network with the most ads is Facebook and its proportion is 30.3%.
3. Top 3 Ad Creative Analysis of Monopoly
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Monopoly. We can see some advertising trends.
Top 1 Ad Creative of Monopoly
Ad Details ：
Headline ：⭐ Play Monopoly Anytime, Anywhere ⭐
Text ：
Top 2 Ad Creative of Monopoly
Ad Details ：
Headline ：⭐ Play Monopoly Anytime, Anywhere ⭐
Text ：
Top 3 Ad Creative of Monopoly
Ad Details ：
Headline ：Out Now! Monopoly on iOS
Text ：🎩 Play MONOPOLY on mobile and tablets! Place your token on GO and roll the dice to own it all!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 273 | 266 |
| Popularity | 964 | 964 | 957 |
| Dimensions | 320 x 400 | 320 x 400 | 2048 x 2048 |
| Creative Type | Video | Video | Image |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,Germany,Canada,Czech,Hungary,Saint Helena,United States,Samoa,Ecuador,Moldavia,South Africa,France,Netherlands,Gibraltar,Switzerland,Faroe Islands,Italy,Brazil,Austria | Germany,Netherlands,Czech,Gibraltar,Austria,Ecuador,Moldavia,Italy,Canada,Faroe Islands,Switzerland,Samoa,United Kingdom,Brazil,Saint Helena,United States,South Africa,France,Hungary | Ecuador,United Kingdom,Belarus,Faroe Islands,Germany,Switzerland,Czech,Belgium,Italy,Moldavia,Sweden,Australia,Romania,South Africa,Indonesia,Russia,Netherlands,United States,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Monopoly in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Monopoly's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Monopoly, you can click the app name below to view related reports, or you can find more info in ASOTools.