PalmPay - Airtime, Bills, Earn Rewards Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PalmPay - Airtime, Bills, Earn Rewards's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PalmPay - Airtime, Bills, Earn Rewards.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PalmPay - Airtime, Bills, Earn Rewards
App Name : PalmPay - Airtime, Bills, Earn Rewards
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Palmpay
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 493
Duration : 676
Popularity : 111,749
Check ASO Keywords of PalmPay - Airtime, Bills, Earn Rewards
2. PalmPay - Airtime, Bills, Earn Rewards’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PalmPay - Airtime, Bills, Earn Rewards in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PalmPay - Airtime, Bills, Earn Rewards in the recent period. As of 2021-03-14, among the PalmPay - Airtime, Bills, Earn Rewards‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, PalmPay - Airtime, Bills, Earn Rewards's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.09%,
Messenger's proportion is 25.09%,
Facebook's proportion is 24.92%,
Audience Network's proportion is 24.91%,
's proportion is .
In the date of 2021-03-14, PalmPay - Airtime, Bills, Earn Rewards‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of PalmPay - Airtime, Bills, Earn Rewards
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PalmPay - Airtime, Bills, Earn Rewards. We can see some advertising trends.
Top 1 Ad Creative of PalmPay - Airtime, Bills, Earn Rewards
Ad Details ：
Headline ：PalmPay - Airtime, Bills, Earn Rewards
Text ：This is the money app you've been waiting for. Get 10% cashback on airtime, 5% cashback...
Top 2 Ad Creative of PalmPay - Airtime, Bills, Earn Rewards
Ad Details ：
Headline ：PalmPay - Airtime, Bills, Earn Rewards
Text ：Transfer to all banks for just 10 Naira on PalmPay.
Top 3 Ad Creative of PalmPay - Airtime, Bills, Earn Rewards
Ad Details ：
Headline ：Get PalmPay - the payment app that rewards you
Text ：Get up to N100 discount on your next airtime or bill payment with PalmPay Awoof Moni. Get the app and try it for yourself!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 277 | 223 | 135 |
| Popularity | 981 | 901 | 894 |
| Dimensions | 400 x 224 | 750 x 750 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 5 |
| Countries | United States,Australia,United Kingdom,Canada | United Kingdom,Australia,Canada,United States | Nigeria |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PalmPay - Airtime, Bills, Earn Rewards in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free PalmPay - Airtime, Bills, Earn Rewards's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PalmPay - Airtime, Bills, Earn Rewards, you can click the app name below to view related reports, or you can find more info in ASOTools.