Moonpig: Greeting Cards Maker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Moonpig: Greeting Cards Maker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moonpig: Greeting Cards Maker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Moonpig: Greeting Cards Maker
App Name : Moonpig: Greeting Cards Maker
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Moonpig.com
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Fotor - Photo Editor&Collage
Total creative ads during the time period : 1,591
Duration : 563
Popularity : 129,375
Check ASO Keywords of Moonpig: Greeting Cards Maker
2. Moonpig: Greeting Cards Maker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moonpig: Greeting Cards Maker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Moonpig: Greeting Cards Maker in the recent period. As of 2021-03-14, among the Moonpig: Greeting Cards Maker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.62%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.38%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Moonpig: Greeting Cards Maker's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.23%,
Facebook's proportion is 25.17%,
Instagram's proportion is 25.17%,
Messenger's proportion is 24.43%,
's proportion is .
In the date of 2021-03-14, Moonpig: Greeting Cards Maker‘s network with the most ads is Facebook and its proportion is 28.3%.
3. Top 3 Ad Creative Analysis of Moonpig: Greeting Cards Maker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moonpig: Greeting Cards Maker. We can see some advertising trends.
Top 1 Ad Creative of Moonpig: Greeting Cards Maker
Ad Details ：
Headline ：Shop our birthday cards
Text ：
Top 2 Ad Creative of Moonpig: Greeting Cards Maker
Ad Details ：
Headline ：Cards delivered to your door.
Text ：
Top 3 Ad Creative of Moonpig: Greeting Cards Maker
Ad Details ：
Headline ：Shop our birthday cards
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 75 |
| Popularity | 579 | 577 | 577 |
| Dimensions | 1080 x 1080 | 400 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Netherlands,Suriname | United Kingdom |
| Language | English | Dutch | English |
Through the above analysis, we can see that the most effective channel for Moonpig: Greeting Cards Maker in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Moonpig: Greeting Cards Maker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Moonpig: Greeting Cards Maker, you can click the app name below to view related reports, or you can find more info in ASOTools.