快看点 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 快看点's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 快看点.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 快看点
App Name : 快看点
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手,趣头条
Developer : 北京云掣科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,东方头条,今日影视大全,成语消消消,Blue Light Filter – Screen Dimmer for Eye Care,安卓清理大师,周公解梦,猎豹清理大师,糗事百科
Total creative ads during the time period : 7,231
Duration : 714
Popularity : 466,930
Check ASO Keywords of 快看点
2. 快看点’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 快看点 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 快看点 in the recent period. As of 2021-03-11, among the 快看点‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 快看点's the proportion of networks impressions are placed like this:
趣头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 快看点‘s network with the most ads is 趣头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 快看点
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 快看点. We can see some advertising trends.
Top 1 Ad Creative of 快看点
Ad Details ：
Headline ：每天刷5分钟视频，零花钱就有了，可提现！
Text ：
Top 2 Ad Creative of 快看点
Ad Details ：
Headline ：快看点
Text ：红包看的见，随时可提现！！
Top 3 Ad Creative of 快看点
Ad Details ：
Headline ：快看点
Text ：红包看的见，随时可提现！！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 88 | 88 |
| Popularity | 546 | 534 | 528 |
| Dimensions | 690 x 360 | 720 x 1280 | 720 x 1280 |
| Creative Type | Image | Video | Video |
| Network | 趣头条 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 3 | 3 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 快看点 in recent advertising is 趣头条, and the main creative type is Image.
In conclusion: The above is a free 快看点's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 快看点, you can click the app name below to view related reports, or you can find more info in ASOTools.