MS Healthline Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MS Healthline's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MS Healthline.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MS Healthline
App Name : MS Healthline
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Healthline Media, Inc
Publisher : Instagram,Cymera,ATH Airport,Fotor - Photo Editor&Collage,İmsakiyeler: 2020 İmsakiye,Facebook,10K Run - Couch to 10K
Total creative ads during the time period : 168
Duration : 852
Popularity : 44,632
Check ASO Keywords of MS Healthline
2. MS Healthline’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MS Healthline in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MS Healthline in the recent period. As of 2021-03-16, among the MS Healthline‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 69.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 30.77%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MS Healthline's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.89%,
Facebook's proportion is 32.74%,
Messenger's proportion is 17.25%,
Audience Network's proportion is 17.11%,
's proportion is .
In the date of 2021-03-16, MS Healthline‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MS Healthline
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MS Healthline. We can see some advertising trends.
Top 1 Ad Creative of MS Healthline
Ad Details ：
Headline ：Free Multiple Sclerosis App
Text ：A community of people who understand awaits. Join MS Healthline to become a part of our thriving and supporting multiple sclerosis community.
Top 2 Ad Creative of MS Healthline
Ad Details ：
Headline ：Free MS Community and Support
Text ：Get advice and support from people who actually understand what you're going through. Download MS Healthline today for free.
Top 3 Ad Creative of MS Healthline
Ad Details ：
Headline ：Free MS Community and Support
Text ："This app is a great alternative to social media because I can actually connect with people on a deeper level." - App Store Review ⭐⭐⭐⭐⭐
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 328 | 280 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 3 | 8 | 8 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MS Healthline in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free MS Healthline's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MS Healthline, you can click the app name below to view related reports, or you can find more info in ASOTools.