Cook My Grub Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cook My Grub's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cook My Grub.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cook My Grub
App Name : Cook My Grub
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Blue Velvet Innovations Ltd
Publisher : Instagram,Facebook,Moral Stories
Total creative ads during the time period : 95
Duration : 208
Popularity : 5,920
Check ASO Keywords of Cook My Grub
2. Cook My Grub’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cook My Grub in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cook My Grub in the recent period. As of 2021-04-24, among the Cook My Grub‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-24, Cook My Grub's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-24, Cook My Grub‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Cook My Grub
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cook My Grub. We can see some advertising trends.
Top 1 Ad Creative of Cook My Grub
Ad Details ：
Headline ：
Text ：There's a homecooking revolution happening in Slough! Get incredible, authentic food delivered to your door tonight.
👩🍳 Search dishes from chefs and enthusiasts
🏆 Restaurant-standard certified
🍛 Authentic cuisines from around the world
🚴♂️ Quick delivery to your doorstep
Top 2 Ad Creative of Cook My Grub
Ad Details ：
Headline ：Cook My Grub Maidenhead: Food made with love. Delivered to you
Text ：There's a homecooking revolution happening in Maidenhead! Get your favourite comfort food delivered to your door tonight.
👩🍳 Search dishes from chefs and enthusiasts
🏆 Restaurant-standard certified
🍛 Authentic cuisines from around the world
🚴♂️ Quick delivery to your doorstep
Top 3 Ad Creative of Cook My Grub
Ad Details ：
Headline ：Cook My Grub Maidenhead: Food made with love. Delivered to you
Text ：There's a homecooking revolution happening in Maidenhead! Get your favourite comfort food delivered to your door tonight.
👩🍳 Search dishes from chefs and enthusiasts
🏆 Restaurant-standard certified
🍛 Authentic cuisines from around the world
🚴♂️ Quick delivery to your doorstep
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 30 | 30 |
| Popularity | 112 | 95 | 95 |
| Dimensions | 5472 x 3648 | 720 x 540 | 720 x 540 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 2 |
| Countries | United States,Canada,United Kingdom,Australia | Australia,United States,United Kingdom,Canada | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cook My Grub in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Cook My Grub's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cook My Grub, you can click the app name below to view related reports, or you can find more info in ASOTools.