My Tango Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Tango's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Tango.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Tango
App Name : My Tango
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Tango Luxembourg
Publisher : Instagram,Facebook
Total creative ads during the time period : 236
Duration : 1,158
Popularity : 15,055
Check ASO Keywords of My Tango
2. My Tango’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Tango in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Tango in the recent period. As of 2021-03-14, among the My Tango‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, My Tango's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.97%,
Instagram's proportion is 33.02%,
Messenger's proportion is 33.02%,
's proportion is ,
's proportion is .
In the date of 2021-03-14, My Tango‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of My Tango
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Tango. We can see some advertising trends.
Top 1 Ad Creative of My Tango
Ad Details ：
Headline ：Smart TV UHD pour 99€ !
Text ：Ein Fernseher zu Weihnachten, mit Tango ist das ganz einfach! Genießen Sie einen Samsung 4K 50-Zoll-Fernseher von Samsung für 99 € statt 649 € für jedes neue Abonnement von Tango Fibre + Tango TV!
Top 2 Ad Creative of My Tango
Ad Details ：
Headline ：Smart TV UHD pour 99€ !
Text ：Ein Fernseher zu Weihnachten, mit Tango ist das ganz einfach! Genießen Sie einen Samsung 4K 50-Zoll-Fernseher von Samsung für 99 € statt 649 € für jedes neue Abonnement von Tango Fibre + Tango TV!
Top 3 Ad Creative of My Tango
Ad Details ：
Headline ：Samsung Galaxy S21 ab 0€!
Text ：Bestellen Sie Ihr #Samsung S21 5G zu Tango-Preisen!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 22 | 18 |
| Popularity | 111 | 110 | 95 |
| Dimensions | 426 x 426 | 426 x 426 | 338 x 600 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Austria,Germany | Liechtenstein,Germany,Austria | Austria,Germany,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for My Tango in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free My Tango's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Tango, you can click the app name below to view related reports, or you can find more info in ASOTools.