Nanoleaf Smarter Series Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Nanoleaf Smarter Series's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nanoleaf Smarter Series.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Nanoleaf Smarter Series
App Name : Nanoleaf Smarter Series
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Nanoleaf
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage
Total creative ads during the time period : 113
Duration : 969
Popularity : 8,864
Check ASO Keywords of Nanoleaf Smarter Series
2. Nanoleaf Smarter Series’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nanoleaf Smarter Series in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Nanoleaf Smarter Series in the recent period. As of 2021-03-13, among the Nanoleaf Smarter Series‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Nanoleaf Smarter Series's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.07%,
Messenger's proportion is 25.07%,
Facebook's proportion is 24.98%,
Audience Network's proportion is 24.89%,
's proportion is .
In the date of 2021-03-13, Nanoleaf Smarter Series‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Nanoleaf Smarter Series
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nanoleaf Smarter Series. We can see some advertising trends.
Top 1 Ad Creative of Nanoleaf Smarter Series
Ad Details ：
Headline ：綠諾
Text ：Shake up your 'Work from Home'
Top 2 Ad Creative of Nanoleaf Smarter Series
Ad Details ：
Headline ：Nanoleaf Light Panels Smarter Kit 15-pack + Google Nest Hub
Text ：Slimme technologie deals on tink.nl: Exclusieve bundels - Gratis verzending - Gegarandeerd werkend 😎
Top 3 Ad Creative of Nanoleaf Smarter Series
Ad Details ：
Headline ：Slimme Deals op tink.nl
Text ：Slimme technologie deals on tink.nl: Exclusieve bundels - Gratis verzending - Gegarandeerd werkend 😎
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 58 | 58 |
| Popularity | 314 | 225 | 225 |
| Dimensions | 640 x 640 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | Suriname,Netherlands | Netherlands,Suriname |
| Language | English | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Nanoleaf Smarter Series in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Nanoleaf Smarter Series's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Nanoleaf Smarter Series, you can click the app name below to view related reports, or you can find more info in ASOTools.