nappychat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the nappychat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps nappychat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of nappychat
App Name : nappychat
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Q RIVER LIMITED
Publisher : Mods for Minecraft PC Edition - Mod Installer Pocket Guide,Instagram,Baby Care Tips- New Born Baby Care,EmiriTouch,Montage Video Musique,LUCKY BLOCK MOD for Minecraft PC Edition - The Best Wiki for MCPC Edition,SoundTube Free Music Player,Baby Story Camera
Total creative ads during the time period : 1,272
Duration : 633
Popularity : 99,030
Check ASO Keywords of nappychat
2. nappychat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser nappychat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of nappychat in the recent period. As of 2021-02-10, among the nappychat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-10, nappychat's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.41%,
Instagram's proportion is 25.41%,
Messenger's proportion is 25.41%,
Audience Network's proportion is 23.77%,
's proportion is .
In the date of 2021-02-10, nappychat‘s network with the most ads is Facebook and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of nappychat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of nappychat. We can see some advertising trends.
Top 1 Ad Creative of nappychat
Ad Details ：
Headline ：100% Biodegradable Wipes, 100% Recyclable Packs
Text ：
Top 2 Ad Creative of nappychat
Ad Details ：
Headline ：100% Biodegradable Wipes, 100% Recyclable Packs
Text ：Our popular 100% BIODEGRADABLE WIPES now come in 100% RECYCLABLE PACKAGING, making them even better for the environment!
Top 3 Ad Creative of nappychat
Ad Details ：
Headline ：100% Plastic Free, 99.4% Water
Text ：Our popular 100% BIODEGRADABLE WIPES now come in 100% RECYCLABLE PACKAGING, making them even better for the environment!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 202 | 202 | 162 |
| Popularity | 994 | 994 | 974 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for nappychat in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free nappychat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to nappychat, you can click the app name below to view related reports, or you can find more info in ASOTools.