NatWest Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NatWest Mobile Banking’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NatWest Mobile Banking.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NatWest Mobile Banking
App Name : NatWest Mobile Banking
OS : Android
Network : Facebook,Instagram,Messenger
Developer : The Royal Bank of Scotland PLC
Publisher : AirBrush: Easy Photo Editor,Sweet Selfie Camera:Beauty cam,photoselfie editor,USA Weather forecast,All Recipes Free,WomanLog Calendar,SHAREit - Transfer Share,Water Drink Reminder
Total creative ads during the time period : 254
Duration : 948
Popularity : 64,869
2. NatWest Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NatWest Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NatWest Mobile Banking in the recent period. As of 2020-09-05, among the NatWest Mobile Banking‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 67.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 32.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NatWest Mobile Banking’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 80.12%,
Audience Network’s proportion is 11.35%,
Instagram’s proportion is 4.27%,
Messenger’s proportion is 4.26%,
’s proportion is .
In the date of 2020-09-05, NatWest Mobile Banking‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of NatWest Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NatWest Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of NatWest Mobile Banking
Ad Details ：
Headline ：Forgotten your debit card? No problem.
Top 2 Ad Creative of NatWest Mobile Banking
Ad Details ：
Headline ：Pay your contacts
Top 3 Ad Creative of NatWest Mobile Banking
Ad Details ：
Headline ：Need to pay a friend? Or the plumber?
Basic Info of Top 3 Ad Creative
|Dimensions||224 x 400||320 x 400||1080 x 1080|
|Countries||United Kingdom||United Kingdom||United Kingdom|
Through the above analysis, we can see that the most effective channel for NatWest Mobile Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free NatWest Mobile Banking’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NatWest Mobile Banking, you can click the app name below to view related reports.