NerdWallet Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NerdWallet’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NerdWallet.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NerdWallet

App Name : NerdWallet



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : NerdWallet

Publisher : İmsakiyeler: 2019 İmsakiye,ATH Airport,real time currency calculator,塔罗占卜 - 准到你不信,英语阅读-每日双语新闻,字體預覽工具,SoundTube Free Music Player,NYC Next Bus,キョリ測 - 地図をタップでかんたん距離計測

Total creative ads during the time period : 1,237

Duration : 1,364

Popularity : 28,502

2. NerdWallet’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NerdWallet in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NerdWallet in the recent period. As of 2020-09-02, among the NerdWallet‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, NerdWallet’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, NerdWallet‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NerdWallet

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NerdWallet. We can see some advertising trends.

Top 1 Ad Creative of NerdWallet

Ad Details :

Headline :Short-Term Care Insurance Policies on the Rise in Niche Market - NerdWallet

Text :If you’re old enough to remember rotary-dial telephones and black-and-white television, then you’ve probably heard of long-term care insurance. It pays for help with routine activities, such as eating, bathing…

Top 2 Ad Creative of NerdWallet

Ad Details :

Headline :What First-Time Home Buyers Should Know About Fixer-Uppers

Text :

Top 3 Ad Creative of NerdWallet

Ad Details :

Headline :5 Tips for Finding the Best Mortgage Lenders

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 634 103 103
Popularity 999 754 752
Dimensions 830 x 578 1201 x 630 2048 x 1365
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Canada,Australia,United States,United Kingdom United States United States
Language English NA NA

Through the above analysis, we can see that the most effective channel for NerdWallet in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free NerdWallet’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NerdWallet, you can click the app name below to view related reports.