NET-A-PORTER: Luxury Clothing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NET-A-PORTER: Luxury Clothing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NET-A-PORTER: Luxury Clothing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NET-A-PORTER: Luxury Clothing
App Name : NET-A-PORTER: Luxury Clothing
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : THE NET-A-PORTER GROUP LIMITED
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Total creative ads during the time period : 3,562
Duration : 1,198
Popularity : 294,115
Check ASO Keywords of NET-A-PORTER: Luxury Clothing
2. NET-A-PORTER: Luxury Clothing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NET-A-PORTER: Luxury Clothing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NET-A-PORTER: Luxury Clothing in the recent period. As of 2021-03-16, among the NET-A-PORTER: Luxury Clothing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, NET-A-PORTER: Luxury Clothing's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, NET-A-PORTER: Luxury Clothing‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of NET-A-PORTER: Luxury Clothing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NET-A-PORTER: Luxury Clothing. We can see some advertising trends.
Top 1 Ad Creative of NET-A-PORTER: Luxury Clothing
Ad Details ：
Headline ：Shop the NET-A-PORTER Sale
Text ：NET-A-PORTER Designer Sale
Top 2 Ad Creative of NET-A-PORTER: Luxury Clothing
Ad Details ：
Headline ：Über 800 Luxusdesigner
Text ：Bei NET-A-PORTER shoppen
Top 3 Ad Creative of NET-A-PORTER: Luxury Clothing
Ad Details ：
Headline ：NET-A-PORTER - Offres
Text ：Découvrez nos Offres dès aujourd’hui sur Net-A-Porter et retrouvez vos créateurs favoris.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 135 | 128 |
| Popularity | 991 | 937 | 930 |
| Dimensions | 288 x 512 | 640 x 360 | 640 x 360 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 6 | 1 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | Austria,Liechtenstein,Germany | Luxembourg,Central African,Monaco,Switzerland,Congo,Belgium,France |
| Language | English | German | French |
Through the above analysis, we can see that the most effective channel for NET-A-PORTER: Luxury Clothing in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free NET-A-PORTER: Luxury Clothing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NET-A-PORTER: Luxury Clothing, you can click the app name below to view related reports, or you can find more info in ASOTools.