News4Utah Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the News4Utah’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps News4Utah.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of News4Utah

App Name : News4Utah



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Nexstar Broadcasting

Publisher :

Total creative ads during the time period : 339

Duration : 607

Popularity : 31,330

2. News4Utah’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser News4Utah in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of News4Utah in the recent period. As of 2020-09-06, among the News4Utah‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, News4Utah’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, News4Utah‘s network with the most ads is Instagram and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of News4Utah

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of News4Utah. We can see some advertising trends.

Top 1 Ad Creative of News4Utah

Ad Details :

Headline :Bill to track domestic violence offenders through GPS returning

Text :SALT LAKE CITY (ABC4 News) – A bill that would utilize GPS technology to warn domestic violence victims when an offender is near is returning for this year's legislative session.

Top 2 Ad Creative of News4Utah

Ad Details :

Headline :Salt Lake County mayoral candidate profile: Arlyn Bradshaw

Text :Salt Lake City, Utah- (ABC4 News) – The Salt Lake County Democratic Party will gather on Saturday to elect a new county mayor.

Top 3 Ad Creative of News4Utah

Ad Details :

Headline :Advocates warn of new gaps created by Medicaid expansion plan

Text :SALT LAKE CITY (ABC4 News) – It's a day years in the making for Utah adults who fell into the Medicaid coverage gap and had no option for health insurance.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 464 482 392
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 719 1280 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States Australia,Canada,United Kingdom,United States United States,Canada,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for News4Utah in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free News4Utah’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to News4Utah, you can click the app name below to view related reports.