NHL Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NHL's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NHL.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NHL
App Name : NHL
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : BAMTECH LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Strike Soccer 2018 Free Kick,Gujarati Movie, Natak, Videos, Dayro, Latest 2018,شعلة - درّب عقلك يومياً,Cricket Scorer,Fitness App - BodyBuilding and Weight Loss App
Total creative ads during the time period : 246
Duration : 1,838
Popularity : 20,141
Check ASO Keywords of NHL
2. NHL’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NHL in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NHL in the recent period. As of 2021-05-16, among the NHL‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, NHL's the proportion of networks impressions are placed like this:
Instagram's proportion is 74.14%,
Facebook's proportion is 25.86%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, NHL‘s network with the most ads is Instagram and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of NHL
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NHL. We can see some advertising trends.
Top 1 Ad Creative of NHL
Ad Details ：
Headline ：A Fresh Partnership
Text ：#CBJ + @Wendys = 🤗
Top 2 Ad Creative of NHL
Ad Details ：
Headline ：A Fresh Partnership
Text ：#CBJ + @Wendys = 🤗
Top 3 Ad Creative of NHL
Ad Details ：
Headline ：A Fresh Partnership
Text ：#CBJ + @Wendys = 🤗
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 364 | 313 | 375 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 675 | 1200 x 675 | |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,Canada,United States,United Kingdom | Canada,United Kingdom,Australia,United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NHL in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free NHL's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NHL, you can click the app name below to view related reports, or you can find more info in ASOTools.