NHL Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NHL’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NHL.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NHL

App Name : NHL

Logo：

OS : iOS

Network : Twitter,Facebook,Audience Network

Developer : BAMTECH LLC

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,MySQL QueryDB Client,开箱模拟器 for 皇室战争,OLX Clasificados,POTO - Photo Frames & Collage,Chess Time - Multiplayer Chess

Total creative ads during the time period : 89

Duration : 1,583

Popularity : 5,040

2. NHL’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NHL in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NHL in the recent period. As of 2020-09-05, among the NHL‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NHL’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, NHL‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of NHL

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NHL. We can see some advertising trends.

Top 1 Ad Creative of NHL

Ad Details ：

Headline ：

Text ：WE ARE HEADING TO THE WESTERN CONFERENCE FINAL! @Lexus | #GoStars https://t.co/XcWyyxi9xy

Top 2 Ad Creative of NHL

Ad Details ：

Headline ：NHL

Text ：Stream all your favorite team’s live games with NHL.TV™

Top 3 Ad Creative of NHL

Ad Details ：

Headline ：NHL

Text ：Stream all your favorite team’s live games with NHL.TV™

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for NHL in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free NHL’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NHL, you can click the app name below to view related reports.

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