NIVEA App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the NIVEA App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NIVEA App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of NIVEA App

App Name : NIVEA App

Logo

NIVEA App-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Nivea Haus GmbH

Publisher :

Total creative ads during the time period : 16

Duration : 352

Popularity : 4,946

2. NIVEA App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser NIVEA App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of NIVEA App in the recent period. As of 2020-09-05, among the NIVEA App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, NIVEA App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 36.77%,

Instagram’s proportion is 31.61%,

Messenger’s proportion is 31.61%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, NIVEA App‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of NIVEA App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NIVEA App. We can see some advertising trends.

Top 1 Ad Creative of NIVEA App

Ad Details :

Headline :Punkte sammeln und abkassieren

Text :Connecting to the iTunes Store.

Top 2 Ad Creative of NIVEA App

Ad Details :

Headline :Jeder Bon zählt!

Text :Connecting to the iTunes Store.

Top 3 Ad Creative of NIVEA App

Ad Details :

Headline :Punkte sammeln und abkassieren

Text :Connecting to the iTunes Store.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 82 82 82
Popularity 598 596 589
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Germany Germany Germany
Language English English English

Through the above analysis, we can see that the most effective channel for NIVEA App in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free NIVEA App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to NIVEA App, you can click the app name below to view related reports.