NIVEA App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NIVEA App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NIVEA App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NIVEA App
App Name : NIVEA App
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Beiersdorf Shared Services GmbH
Publisher : Instagram,Facebook,My Burger World,Sweet Macaron Screen Lock,VUMM,Homemade Cake Recipes
Total creative ads during the time period : 77
Duration : 616
Popularity : 15,428
Check ASO Keywords of NIVEA App
2. NIVEA App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NIVEA App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NIVEA App in the recent period. As of 2021-05-27, among the NIVEA App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, NIVEA App's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.39%,
Messenger's proportion is 33.39%,
Facebook's proportion is 33.22%,
's proportion is ,
's proportion is .
In the date of 2021-05-27, NIVEA App‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of NIVEA App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NIVEA App. We can see some advertising trends.
Top 1 Ad Creative of NIVEA App
Ad Details ：
Headline ：Die neue NIVEA App
Text ：Die neue NIVEA App ist da: Nie war Punkte Sammeln so einfach! Schnell downloaden und tolle Prämien sichern! 💙🌟
Top 2 Ad Creative of NIVEA App
Ad Details ：
Headline ：Die neue NIVEA App
Text ：Hol dir die NIVEA App: Sammle Punkte und tausche sie gegen attraktive Prämien und Rabatte!
Top 3 Ad Creative of NIVEA App
Ad Details ：
Headline ：Die neue NIVEA App
Text ：Hol dir die NIVEA App: Sammle Punkte und tausche sie gegen attraktive Prämien und Rabatte!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 70 | 70 |
| Popularity | 494 | 472 | 464 |
| Dimensions | 1080 x 1080 | 240 x 426 | 240 x 426 |
| Creative Type | Image | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 6 | 6 |
| Countries | Germany | Liechtenstein,Germany,Austria | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for NIVEA App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free NIVEA App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NIVEA App, you can click the app name below to view related reports, or you can find more info in ASOTools.