NOW Music App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the NOW Music App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps NOW Music App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of NOW Music App
App Name : NOW Music App
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : NOW That's What I Call Music
Publisher : Instagram,Video Collage Maker,30 Day Fitness Challenge - Workout at Home,Photo Editor & Pic Collage - Sweet Selfie Camera,Video Maker,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Avira Antivirus 2020 - Virus Cleaner & VPN,Bible Study - Study The Bible By Topic
Total creative ads during the time period : 382
Duration : 996
Popularity : 50,021
Check ASO Keywords of NOW Music App
2. NOW Music App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser NOW Music App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of NOW Music App in the recent period. As of 2020-09-15, among the NOW Music App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-15, NOW Music App's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.39%,
Messenger's proportion is 28.34%,
Facebook's proportion is 21.63%,
Audience Network's proportion is 21.63%,
's proportion is .
In the date of 2020-09-15, NOW Music App‘s network with the most ads is Instagram and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of NOW Music App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of NOW Music App. We can see some advertising trends.
Top 1 Ad Creative of NOW Music App
Ad Details ：
Headline ：NOW Music
Text ：Bring to life your favourite moments with the NOW Music app, the easiest way to enjoy music with your friends and family.
Top 2 Ad Creative of NOW Music App
Ad Details ：
Headline ：NOW Music
Text ：Bring to life your favourite moments with the NOW Music app, the easiest way to enjoy music with your friends and family.
Top 3 Ad Creative of NOW Music App
Ad Details ：
Headline ：NOW Music
Text ：Bring to life your favourite moments with the NOW Music app, the easiest way to enjoy music with your friends and family.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 90 | 90 |
| Popularity | 720 | 719 | 718 |
| Dimensions | 1407 x 1407 | 1407 x 1407 | 1407 x 1407 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for NOW Music App in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free NOW Music App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to NOW Music App, you can click the app name below to view related reports, or you can find more info in ASOTools.