One Small Step: Green Living Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the One Small Step: Green Living's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps One Small Step: Green Living.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of One Small Step: Green Living
App Name : One Small Step: Green Living
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : The Neighbourhood Effect Pty Ltd
Publisher : Instagram,POTO - Photo Collage Editor,MySQL QueryDB Client,GulogGratis,Selfiest - selfie foto filtros,Montage Video Musique
Total creative ads during the time period : 58
Duration : 340
Popularity : 11,409
Check ASO Keywords of One Small Step: Green Living
2. One Small Step: Green Living’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser One Small Step: Green Living in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of One Small Step: Green Living in the recent period. As of 2021-04-12, among the One Small Step: Green Living‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-12, One Small Step: Green Living's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-12, One Small Step: Green Living‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of One Small Step: Green Living
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of One Small Step: Green Living. We can see some advertising trends.
Top 1 Ad Creative of One Small Step: Green Living
Ad Details ：
Headline ：Download & enjoy today!
Text ：Your personal sustainability coach is here!
The #OneSmallStep app is now free to download on iOS and Android, making it easier than ever to reduce your carbon footprint.
Our curated step-by-step programs are fun, easy to follow, and will reduce your carbon footprint in weeks!
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*As seen in The Guardian, ABC, Smart Company*
“Green habits can be easy to foster with a little help from science.” ABC News
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Here’s what you’ll get by downloading the app:
🌍A personalised sustainability roadmap to reduce your environmental impact.
🌍A breakdown of your current carbon footprint
🌍Tailored step-by-step programs to reduce your carbon footprint
🌍Access to a supportive community to keep you accountable on your #greengoals
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⭐⭐⭐⭐⭐
“I’ve always wanted to live in a more environmentally-conscious way, but have been a bit overwhelmed with knowing where to start. This app has been amazing in that it breaks a huge issue down into small, achievable steps. Highly recommend!” LaceSabre, One Small Step Member
⭐⭐⭐⭐⭐
“I really like how personalised and achievable the steps are. It measures your current footprint, then the steps to reduce it are broken down into doable, bite-sized chunks with lots of guidance in a gorgeous design. I’m looking forward to seeing my footprint drop!” SophiaJ, One Small Step Member
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Download the #OneSmallStep app today to start reducing your carbon footprint
Top 2 Ad Creative of One Small Step: Green Living
Ad Details ：
Headline ：Download & enjoy today!
Text ：
Top 3 Ad Creative of One Small Step: Green Living
Ad Details ：
Headline ：Download & enjoy today!
Text ：Your personal sustainability coach is here!
The #OneSmallStep app is now free to download on iOS and Android, making it easier than ever to reduce your carbon footprint.
Our curated step-by-step programs are fun, easy to follow, and will reduce your carbon footprint in weeks!
--------------
*As seen in The Guardian, ABC, Smart Company*
“Green habits can be easy to foster with a little help from science.” ABC News
--------------
Here’s what you’ll get by downloading the app:
🌍A personalised sustainability roadmap to reduce your environmental impact.
🌍A breakdown of your current carbon footprint
🌍Tailored step-by-step programs to reduce your carbon footprint
🌍Access to a supportive community to keep you accountable on your #greengoals
--------------
⭐⭐⭐⭐⭐
“I’ve always wanted to live in a more environmentally-conscious way, but have been a bit overwhelmed with knowing where to start. This app has been amazing in that it breaks a huge issue down into small, achievable steps. Highly recommend!” LaceSabre, One Small Step Member
⭐⭐⭐⭐⭐
“I really like how personalised and achievable the steps are. It measures your current footprint, then the steps to reduce it are broken down into doable, bite-sized chunks with lots of guidance in a gorgeous design. I’m looking forward to seeing my footprint drop!” SophiaJ, One Small Step Member
--------------
Download the #OneSmallStep app today to start reducing your carbon footprint
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 202 | 180 | 139 |
| Popularity | 997 | 993 | 631 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for One Small Step: Green Living in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free One Small Step: Green Living's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to One Small Step: Green Living, you can click the app name below to view related reports, or you can find more info in ASOTools.