Open Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Open's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Open.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Open
App Name : Open
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Giornale Online
Publisher : Facebook,Instagram,Water Drink Reminder
Total creative ads during the time period : 79
Duration : 652
Popularity : 13,821
Check ASO Keywords of Open
2. Open’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Open in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Open in the recent period. As of 2021-02-17, among the Open‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-17, Open's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-17, Open‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Open
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Open. We can see some advertising trends.
Top 1 Ad Creative of Open
Ad Details ：
Headline ：Salvini: «Quel missile serviva a uccidermi». Ma la Procura: «Nessun riscontro» - Open
Text ：Restiamo compatti, uniti e vicini al Capitano. Tutti gli apparati di pitere ci sono contro, abbiamo solo voi, popolo della Lega e siamo tantissimi!!!
Tutti proveranno a farci cadere, ad annientarci, a distruggerci, ma noi uniti a Capitan Salvini non demorderemo e continueremo con cuore impavido a difendere la nostra SOVRANITÀ nazionale, la nostra IDENTITÀ cristiana e la nostra TRADIZIONE italiana!
SEMPRE...VIVA LEGA!!!💚💚💚💙💙💙
https://www.open.online/2019/07/16/salvini-ho-segnalato-io-arsenale-neonazista-un-gruppo-ucraino-voleva-uccidermi/
Top 2 Ad Creative of Open
Ad Details ：
Headline ：Fuga dal M5s, quattro senatori votano contro il Mes: tre sarebbero pronti a lasciare il gruppo - Open
Text ：POLITICA : M5S • SENATO
Fuga dal M5s, quattro senatori votano contro il Mes: tre sarebbero pronti a lasciare il gruppo
È EVIDENTE CHE SI TRATTA ANCORA DI POCO, È UN PROCESSO ORMAI ATTIVO, ASPETTIAMOCI SOLO CONFERME
RINNOVARE OGGI SI PUÒ
SOSTIENICI ANCHE TU
FIRMANDO LA PETIZIONE QUI SOTTO:
https://www.change.org/p/rinnova-italia-il-partito-dell-italia-del-vero-cambiamento-grazie-anche-a-te/u/25373849
Top 3 Ad Creative of Open
Ad Details ：
Headline ：Sondrio, muore una bimba nigeriana di 5 mesi. I commenti al pronto soccorso per le urla della madre: «Mettetela a tacere quella scimmia» - Open
Text ：Quello che è accaduto a Sondrio è inaccettabile. Davanti ad una madre che perde una figlia di 5 mesi non si può reagire così, con epiteti e insulti. A volte mi chiedo come siamo arrivati a questo livello. Cos’è che non ha funzionato nella società di oggi, per arrivare anche solo a pensare certe cattiverie? Davanti alla morte bisognerebbe fermarsi. E non infierire miseramente. Nemmeno la morte di una bambina impietosisce più? Fermiamoci davanti a un simile strazio.
L’Italia non è e non può essere questo!
Solidarietà e vicinanza a questa madre distrutta dal dolore.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 468 | 292 | 308 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1265 x 709 | 1200 x 800 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Open in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Open's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Open, you can click the app name below to view related reports, or you can find more info in ASOTools.