Optimel Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Optimel’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Optimel.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Optimel

App Name : Optimel



OS : Android

Network : Instagram,Facebook,YouTube

Developer : FrieslandCampina

Publisher :

Total creative ads during the time period : 22

Duration : 396

Popularity : 1,206

2. Optimel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Optimel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Optimel in the recent period. As of 2020-09-04, among the Optimel‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Optimel’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Optimel‘s network with the most ads is YouTube and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Optimel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Optimel. We can see some advertising trends.

Top 1 Ad Creative of Optimel

Ad Details :

Headline :Maak je eigen ijsjes!

Text :Zo maak je heel makkelijk de lekkerste frambozen & vanille kwark ijsjes🍦 Verantwoord en fruitig genieten! Van @eefkooktzo. #eindeloosgenieten #smaaktlekker #voeltgoed #optimel

Top 2 Ad Creative of Optimel

Ad Details :

Headline :Optimel

Text :Lekker én goed voor je weerstand🍧 Deze frisse kwark swirl van @salt_and_orange móet je proeven. Doe je mee? Het is super easy! #kwark #eindeloosgenieten #smaaktlekker #voeltgoed #optimel

Top 3 Ad Creative of Optimel

Ad Details :

Headline :Fluffy Optimel pancakes

Text :Stapel op pancakes! 😍 En al helemaal als ze fluffy, verantwoord en fruitig zijn met Optimel Kwark 0% vet😋🥞 📸: @lifeofmaart.nl #eindeloosgenieten #smaaktlekker #voeltgoed #optimel

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 7 7 7
Popularity 78 64 63
Dimensions 400 x 400 640 x 640 720 x 720
Creative Type Video Video Image
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Netherlands South Africa Suriname,Netherlands
Language Dutch NA Dutch

Through the above analysis, we can see that the most effective channel for Optimel in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Optimel’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Optimel, you can click the app name below to view related reports.