OXYGEN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OXYGEN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OXYGEN.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OXYGEN
App Name : OXYGEN
Logo：
OS : iOS
Network : Facebook,Twitter,Audience Network
Developer : NBCUniversal Media, LLC
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,TopBuzz: Notícias,Vídeos, GIFs,Video Editor with Music Star,开箱模拟器 for 皇室战争,FotoRus -Camera & Photo Editor,MakeupPlus,POTO - Photo Frames & Collage
Total creative ads during the time period : 177
Duration : 2,079
Popularity : 19,640
2. OXYGEN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser OXYGEN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OXYGEN in the recent period. As of 2020-09-07, among the OXYGEN‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 75.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, OXYGEN’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 88.59%,
Instagram’s proportion is 11.41%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, OXYGEN‘s network with the most ads is Facebook and its proportion is 75.0%.
3. Top 3 Ad Creative Analysis of OXYGEN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OXYGEN. We can see some advertising trends.
Top 1 Ad Creative of OXYGEN
Ad Details ：
Headline ：Dying To Belong
Text ：Watch 'Dying To Belong' Ep.5: Antoinetta McKoy Preview 43:54 Editor's Pick Watch Video Preview Watch 'Dying To Belong' Ep.5: Antoinetta McKoy When a young woman’s longing for love and family leads her down a dark path, she ends up in the hands of a murderous cult leader. Watch Video Watch 'Dying T...
Top 2 Ad Creative of OXYGEN
Ad Details ：
Headline ：Death By Divorce
Text ：A mother of five is found dead in her home. Was she murdered, or was she hiding a dark secret?
Top 3 Ad Creative of OXYGEN
Ad Details ：
Headline ：OXYGEN
Text ：The Oxygen app is the best place to catch up on the most recent season of your favorite true crime shows, watch live TV, and stream movies and past season content! Download the Oxygen app now to watch full episodes of Snapped, Dateline: Secrets Uncovered, Buried in the Backyard, AND MANY MORE! Th...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 589 | 211 | 68 |
| Popularity | 999 | 995 | 505 |
| Dimensions | 500 x 281 | 800 x 450 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | United States,Australia,Canada,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OXYGEN in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free OXYGEN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OXYGEN, you can click the app name below to view related reports.