Colab Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Colab's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Colab.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Colab
App Name : Colab
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Colab S.A.
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,UC Mini-Download Video Status & Movies,Facebook,Bible Study - Study The Bible By Topic,APUS Browser: private browser, HD video downloader,Avira Antivirus 2020 - Virus Cleaner & VPN,Call Recorder
Total creative ads during the time period : 174
Duration : 1,525
Popularity : 60,297
Check ASO Keywords of Colab
2. Colab’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Colab in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Colab in the recent period. As of 2021-05-10, among the Colab‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-10, Colab's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-10, Colab‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Colab
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Colab. We can see some advertising trends.
Top 1 Ad Creative of Colab
Ad Details ：
Headline ：Baixe o aplicativo e comece essa jornada
Text ：Já pensou em participar das decisões da sua cidade? Com o Colab, você pode ajudar a identificar situações do seu dia-a-dia que necessitam de soluções. Tire uma foto, publique e receba a resposta diretamente da Prefeitura! Junte-se a 200 mil cidadãos que já realizaram mais de 400 mil publica...
Top 2 Ad Creative of Colab
Ad Details ：
Headline ：Baixe o aplicativo e comece essa jornada
Text ：Já pensou em participar das decisões da sua cidade? Com o Colab, você pode ajudar a identificar situações do seu dia-a-dia que necessitam de soluções. Tire uma foto, publique e receba a resposta diretamente da Prefeitura! Junte-se a 200 mil cidadãos que já realizaram mais de 400 mil publica...
Top 3 Ad Creative of Colab
Ad Details ：
Headline ：Baixe o aplicativo e comece essa jornada
Text ：Já pensou em participar das decisões da sua cidade? Com o Colab, você pode ajudar a identificar situações do seu dia-a-dia que necessitam de soluções. Tire uma foto, publique e receba a resposta diretamente da Prefeitura! Junte-se a 200 mil cidadãos que já realizaram mais de 400 mil publica...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 122 |
| Popularity | 886 | 886 | 884 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Colab in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Colab's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Colab, you can click the app name below to view related reports, or you can find more info in ASOTools.