Pacman Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pacman's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pacman.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pacman
App Name : Pacman
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer :
Publisher : Instagram,Sunface - UV-Selfie,Facebook,How To Make Soap,Car Key Simulator (Lite),Total Body Massage Videos
Total creative ads during the time period : 303
Duration : 495
Popularity : 46,644
Check ASO Keywords of Pacman
2. Pacman’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pacman in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pacman in the recent period. As of 2021-03-15, among the Pacman‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pacman's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.08%,
Messenger's proportion is 28.08%,
Audience Network's proportion is 25.01%,
Facebook's proportion is 18.83%,
's proportion is .
In the date of 2021-03-15, Pacman‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of Pacman
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pacman. We can see some advertising trends.
Top 1 Ad Creative of Pacman
Ad Details ：
Headline ：𝘂𝘁𝗮𝗻 𝘅 𝗝𝗮𝗺𝗶𝗲 𝗧𝗮𝗻𝗻𝗶𝗻𝗴 𝗪𝗮𝘁𝗲𝗿 𝗗𝗮𝗿𝗸: A facial tanning experience like no other.
Text ：Mail Online calls it the ‘Miracle tan that’s helping to clear up peoples breakouts’.
🌱 The only perfume-free face tan on the market.
🌼 Infused with relaxing antibacterial essential lavender oil
🌱 Clear glowing skin in just 4hrs
🌼 With our signature organic tanning agent
Top 2 Ad Creative of Pacman
Ad Details ：
Headline ：NEW 50% Darker Face Mists Just Launched At utan
Text ：The world's first antibacterial tanning water (currently sold-out) is now available in a 50% darker shade. Pair with the new Almond tanning Mylk mist for glowing hydration. Limited kits available.
𝗖𝗢𝗗𝗘 "𝗙𝗕𝟮𝟬" 𝗙𝗢𝗥 𝟮𝟬% 𝗢𝗙𝗙
Top 3 Ad Creative of Pacman
Ad Details ：
Headline ：𝘂𝘁𝗮𝗻’𝘀 𝗙𝗮𝗰𝗲 & 𝗕𝗼𝗱𝘆 𝗸𝗶𝘁 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼𝗱𝗮𝘆! 💋
Text ：𝘂𝘁𝗮𝗻’𝘀 𝗙𝗮𝗰𝗲 & 𝗕𝗼𝗱𝘆 𝗸𝗶𝘁 is fake tan you’ll love.
Experience the future of tanning with our signature organic tanning agent.
🌱 PETA approved vegan & cruelty-free
💯 Hundreds of 5* reviews
🌼 As seen on Mail Online & Vogue
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 251 | 204 | 161 |
| Popularity | 999 | 996 | 974 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States | United Kingdom,United States | United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pacman in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pacman's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pacman, you can click the app name below to view related reports, or you can find more info in ASOTools.