Pandora Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pandora Music’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pandora Music.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pandora Music
App Name : Pandora Music
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Pandora Media, Inc.
Publisher : a MP3 2 Ringtone Free,iRemix Free - Portable DJ Music Editor & Remixer,主題控-高清主題壁紙,SoundTube Free Music Player,PhotoGrid - Pic Collage Maker,Copy My Data,My Talking Angela,GulogGratis: Køb & sælg
Total creative ads during the time period : 4,854
Duration : 2,235
Popularity : 529,771
2. Pandora Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pandora Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pandora Music in the recent period. As of 2020-09-07, among the Pandora Music‘s ad creative, the Html category’s proportion is 2.78%, Video category’s proportion is 36.11%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 58.33%, Carousel category’s proportion is 2.78%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pandora Music’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 53.61%,
Audience Network’s proportion is 19.85%,
Messenger’s proportion is 13.11%,
Instagram’s proportion is 13.09%,
Google Ads(Admob)’s proportion is 0.34%.
In the date of 2020-09-07, Pandora Music‘s network with the most ads is Facebook and its proportion is 44.44%.
3. Top 3 Ad Creative Analysis of Pandora Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pandora Music. We can see some advertising trends.
Top 1 Ad Creative of Pandora Music
Ad Details ：
Headline ：Shawn Mendes: The Album
Top 2 Ad Creative of Pandora Music
Ad Details ：
Headline ：Michelle Obama on QuestLove Supreme Podcast
Text ：Michelle Obama running for president? Hear more on all-new podcasts on Pandora!
Top 3 Ad Creative of Pandora Music
Ad Details ：
Headline ：Listen free on Pandora
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||320 x 400|
|Countries||United States||United States,Australia,Canada,United Kingdom||Puerto Rico,United States|
Through the above analysis, we can see that the most effective channel for Pandora Music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pandora Music’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pandora Music, you can click the app name below to view related reports.