Pantip Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pantip’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pantip.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pantip
App Name : Pantip
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Internet Marketing Co., Ltd.
Publisher : TopBuzz: Notícias,Vídeos, GIFs,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),Ant Smasher by Best Cool Fun Games,BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,दादी माँ के घरेलू नुस्ख़े,Cura pelas Plantas
Total creative ads during the time period : 183
Duration : 1,474
Popularity : 19,037
2. Pantip’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pantip in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pantip in the recent period. As of 2020-09-07, among the Pantip‘s ad creative, the Html category’s proportion is 66.67%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pantip’s the proportion of networks impressions are placed like this:
Messenger’s proportion is 87.42%,
Google Ads(Admob)’s proportion is 12.58%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Pantip‘s network with the most ads is Google Ads(Admob) and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Pantip
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pantip. We can see some advertising trends.
Top 1 Ad Creative of Pantip
Ad Details ：
Headline ：รีวิว ยืดเคราติน และทำสี ผมเสียมากๆ สีผมไม่เท่ากัน กลับมาได้สภาพๆไหนมาดุกัน !!!!
Text ：สวัสดีค่ะ หลังจากเขียนรีวิว สร้างบ้านให้คุณแม่ด้วย งบ 100,000 บาท แล้วคนให้กำลัง ใจเป็นประโยชน์กับเพื่อนๆในพั....
Top 2 Ad Creative of Pantip
Ad Details ：
Headline ：อะไรคือการที่แฟนคลับบางส่วนเคยกล่าวว่า มายด์ ไม่ใช่ อันเดอร์เกิร์ล ?
Text ：https://pantip.com/topic/39047568 อะไรคือการที่แฟนคลับบางส่วนเคยกล่าวว่า มายด์ ไม่ใช่ อันเดอร์เกิร์ล ? มีคนสงสัย ลองไปตอบในมุมมองของแต่ละคนดู
Top 3 Ad Creative of Pantip
Ad Details ：
Headline ：[CR] รีวิว ผิวฉ่ำสไตล์สาวญี่ปุ่นด้วยเจลคอลลาเจน ไอเม่ (ime’ All-in-one Collagen Moisturizing Gel)
Text ：ใครไม่อยากแก่ยกมือ!สิ่งที่สาวๆหลายคนเป็นกังวลก็คงหนีไม่พ้นเรื่องอายุจริงมั้ยคะทว่าสิ่งที่หน้ากลัวที่.....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 391 | 207 | 112 |
| Popularity | 999 | 845 | 814 |
| Dimensions | 963 x 1152 | 720 x 378 | 1000 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for Pantip in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pantip’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pantip, you can click the app name below to view related reports.