Pencil Road Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pencil Road's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pencil Road.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pencil Road

App Name : Pencil Road

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Olga Lab

Publisher : Facebook,Instagram,WARSHIP BATTLE:3D World War II

Total creative ads during the time period : 42

Duration : 38

Popularity : 4,067

Check ASO Keywords of Pencil Road

2. Pencil Road’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pencil Road in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pencil Road in the recent period. As of 2021-03-08, among the Pencil Road‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Pencil Road's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.25%,

Audience Network's proportion is 25.25%,

Instagram's proportion is 24.75%,

Messenger's proportion is 24.75%,

's proportion is .

In the date of 2021-03-08, Pencil Road‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Pencil Road

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pencil Road. We can see some advertising trends.

Top 1 Ad Creative of Pencil Road

Ad Details ：

Headline ：Try it for yourself!

Text ：Can’t stop playing! 🤑🤣😍

Top 2 Ad Creative of Pencil Road

Ad Details ：

Headline ：Try it for yourself!

Text ：Can’t stop playing! 🤑🤣😍

Top 3 Ad Creative of Pencil Road

Ad Details ：

Headline ：Try it for yourself!

Text ：Can’t stop playing! 🤑🤣😍

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Pencil Road in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Pencil Road's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pencil Road, you can click the app name below to view related reports, or you can find more info in ASOTools.

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