Penelope Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Penelope's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Penelope.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Penelope
App Name : Penelope
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : Maria Fernanda Giraldo
Publisher : Instagram,Facebook,Free GPS Offline Maps - Travel, Navigate & Explore,Ringtone Cutter,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Queen Of Warriors: Heroes 3D RPG
Total creative ads during the time period : 610
Duration : 442
Popularity : 51,957
Check ASO Keywords of Penelope
2. Penelope’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Penelope in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Penelope in the recent period. As of 2021-03-16, among the Penelope‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Penelope's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.04%,
Instagram's proportion is 21.77%,
Audience Network's proportion is 13.11%,
Messenger's proportion is 13.08%,
's proportion is .
In the date of 2021-03-16, Penelope‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Penelope
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Penelope. We can see some advertising trends.
Top 1 Ad Creative of Penelope
Ad Details ：
Headline ：Descargar la App
Text ：¿Sabías que ahora puedes agendar tu manicure, corte de pelo, uñas y más a domicilio?
.
Gracias al éxito que tuvimos en Chle hemos aterrizado para estar con ustedes en Bogotá 🇨🇴💅
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Descarga Penelope App para agendar tus servicios a domicilio
Top 2 Ad Creative of Penelope
Ad Details ：
Headline ：Descargar la App
Text ：Desde Chile llegamos a Colombia! 🇨🇴🇨🇴.
Tu sesión de belleza y autocuidado está a solo un click de distancia con Penelope, tu App de belleza a domicilio.
.
Reserva tu hora a domicilio con en la App!
.
Descárgala ahora!
Top 3 Ad Creative of Penelope
Ad Details ：
Headline ：Descargar la App
Text ：Entrégarte a una increíble experiencia de bienestar y belleza con los más altos protocolos de seguridad e higiene.
.
Profesionales expertas te atenderán en tu domicilio gracias a Penelope App.
.
Descarga la App en el link!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 96 | 96 | 166 |
| Popularity | 777 | 768 | 531 |
| Dimensions | 320 x 400 | 320 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 4 |
| Countries | Chile,Colombia | Chile,Colombia | Chile,Cuba,Spain,Mexico,Venezuela,Colombia,Argentina,Panama,Paraguay,Peru |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Penelope in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Penelope's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Penelope, you can click the app name below to view related reports, or you can find more info in ASOTools.