Perlas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Perlas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Perlas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Perlas
App Name : Perlas
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer :
Publisher : Instagram,Facebook,Water Drink Reminder,Alarm Clock,ActionDirector Video Editor - Edit Videos Fast,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 1,253
Duration : 1,286
Popularity : 81,907
Check ASO Keywords of Perlas
2. Perlas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Perlas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Perlas in the recent period. As of 2021-05-28, among the Perlas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.31%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.69%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Perlas's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Perlas‘s network with the most ads is Facebook and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of Perlas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Perlas. We can see some advertising trends.
Top 1 Ad Creative of Perlas
Ad Details ：
Headline ：Fortūna
Text ：Sėkmė turi seserį, jos vardas – Fortūna! Fortūnos geriausias draugas – Laimėjimas! Kviečiame su šia trijule susipažinti artimiau – išbandykite BLITZ LOTO žaidimą FORTŪNA!
Top 2 Ad Creative of Perlas
Ad Details ：
Headline ：Žaisti
Text ：Kam BLITZ LOTO žaidimas FORTŪNA atneš net 10 000 eurų? O tiksliau – KADA laimėsite jūs? Gal - dabar!
Top 3 Ad Creative of Perlas
Ad Details ：
Headline ：Fortūna
Text ：Sėkmė turi seserį, jos vardas – Fortūna! Fortūnos geriausias draugas – Laimėjimas! Kviečiame su šia trijule susipažinti artimiau – išbandykite BLITZ LOTO žaidimą FORTŪNA!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 186 | 92 |
| Popularity | 975 | 773 | 631 |
| Dimensions | 1080 x 1080 | 1280 x 720 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Lithuania,Norway | Lithuania | Lithuania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Perlas in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Perlas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Perlas, you can click the app name below to view related reports, or you can find more info in ASOTools.