Tyro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tyro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tyro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tyro
App Name : Tyro
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Tyro Payments Limited
Publisher : Instagram,Ameba,梦幻花园 (Gardenscapes),Avira Antivirus 2020 - Virus Cleaner & VPN,Korean Food Recipes - 10k Recipes,Text Free: WiFi Calling App ,开箱模拟器 for 皇室战争,HuffPost - News & Politics
Total creative ads during the time period : 64
Duration : 705
Popularity : 11,675
Check ASO Keywords of Tyro
2. Tyro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tyro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tyro in the recent period. As of 2021-05-12, among the Tyro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-12, Tyro's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.81%,
Audience Network's proportion is 39.81%,
Instagram's proportion is 20.37%,
's proportion is ,
's proportion is .
In the date of 2021-05-12, Tyro‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Tyro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tyro. We can see some advertising trends.
Top 1 Ad Creative of Tyro
Ad Details ：
Headline ：Tyro App & Tyro EFTPOS
Text ：Better business banking.
Top 2 Ad Creative of Tyro
Ad Details ：
Headline ：Tyro App & Tyro EFTPOS
Text ：Better business banking.
Top 3 Ad Creative of Tyro
Ad Details ：
Headline ：Better business banking
Text ：Sell online & take contactless card payments. Join 32,000 businesses who trust Tyro. EFTPOS & eCommerce for a changing world.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 208 | 118 |
| Popularity | 870 | 870 | 846 |
| Dimensions | 400 x 224 | 400 x 224 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | United States,Australia | Australia,United States | Australia |
| Language | Norwegian | Norwegian | English |
Through the above analysis, we can see that the most effective channel for Tyro in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tyro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tyro, you can click the app name below to view related reports, or you can find more info in ASOTools.