Philippine Airlines Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Philippine Airlines's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philippine Airlines.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Philippine Airlines
App Name : Philippine Airlines
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Philippine Airlines, Inc.
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 284
Duration : 988
Popularity : 17,895
Check ASO Keywords of Philippine Airlines
2. Philippine Airlines’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Philippine Airlines in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Philippine Airlines in the recent period. As of 2021-03-15, among the Philippine Airlines‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Philippine Airlines's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.68%,
Instagram's proportion is 27.66%,
Messenger's proportion is 27.66%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Philippine Airlines‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Philippine Airlines
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philippine Airlines. We can see some advertising trends.
Top 1 Ad Creative of Philippine Airlines
Ad Details ：
Headline ：EXTENDED - PAL's ULTIMATE SEAT SALE!
Text ：EXTENDED! Philippine Airlines' Ultimate Seat Sale is EXTENDED UNTIL SEPTEMBER 15, 2019! Enjoy over 3 million seats of our best deals for your travels up to June 2020! Book now and experience world-class flights with the World’s Most Improved Airline! Book until September 15, 2019 and travel from September 1, 2019 to June 30, 2020. #PALUltimateSeatSale2019 CAB Approval Nos.: 2920-08-07-s.2019, 0661-02-22-s.2019, 2965-08-09-s.2019 ASC Reference Code: P056P090319P
Top 2 Ad Creative of Philippine Airlines
Ad Details ：
Headline ：Buy Low, Fly High
Text ：Buy Low, Fly High with Philippine Airlines! This 2021, invest on the trip you deserve with Philippine Airlines' EXTENDED Buy Low, Fly High flash sale! Travel with Philippine Airlines' signature heartfelt service at special fares for as low as PHP 298 one-way economy base fare for domestic flights and USD 79 roundtrip economy base fare for international flights. Buy Low from February 1 to 7, 2021 and Fly High from February 1, 2021 onwards. Experience safe and worry-free travels with UNLIMITED REBOOKING. PAL is strictly implementing "new normal" health and safety protocols to ensure that you are protected as you travel with us. Book your flights now at philippineairlines.com! Rebooking must be made 7 days prior to departure. Fare differences may apply. Complete your trip with discount stays! In partnership with Guide to the Philippines, you can easily book PAL Flights + Transfers + Hotel packages to Boracay, Bohol, Cebu, and Coron. Visit bit.ly/philippines-package deals and book your much-awaited vacation trip now!
Top 3 Ad Creative of Philippine Airlines
Ad Details ：
Headline ：Buy Low, Fly High
Text ：Buy Low, Fly High with Philippine Airlines! This 2021, invest on the trip you deserve with Philippine Airlines' EXTENDED Buy Low, Fly High flash sale! Travel with Philippine Airlines' signature heartfelt service at special fares for as low as PHP 298 one-way economy base fare for domestic flights and USD 79 roundtrip economy base fare for international flights. Buy Low from February 1 to 7, 2021 and Fly High from February 1, 2021 onwards. Experience safe and worry-free travels with UNLIMITED REBOOKING. PAL is strictly implementing "new normal" health and safety protocols to ensure that you are protected as you travel with us. Book your flights now at philippineairlines.com! Rebooking must be made 7 days prior to departure. Fare differences may apply. Complete your trip with discount stays! In partnership with Guide to the Philippines, you can easily book PAL Flights + Transfers + Hotel packages to Boracay, Bohol, Cebu, and Coron. Visit bit.ly/philippines-package deals and book your much-awaited vacation trip now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 1 | 1 |
| Popularity | 537 | 405 | 405 |
| Dimensions | 320 x 400 | 1024 x 1280 | 1024 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States,Canada,United Kingdom,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Philippine Airlines in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Philippine Airlines's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Philippine Airlines, you can click the app name below to view related reports, or you can find more info in ASOTools.