Philippine Airlines Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Philippine Airlines’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Philippine Airlines.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Philippine Airlines

App Name : Philippine Airlines

Logo

Philippine Airlines-SocialPeta

OS : iOS

Network : Facebook,Instagram,YouTube

Developer : Mabuhay Miles

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 123

Duration : 795

Popularity : 8,198

2. Philippine Airlines’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Philippine Airlines in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Philippine Airlines in the recent period. As of 2020-08-28, among the Philippine Airlines‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, Philippine Airlines’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, Philippine Airlines‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Philippine Airlines

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Philippine Airlines. We can see some advertising trends.

Top 1 Ad Creative of Philippine Airlines

Ad Details :

Headline :EXTENDED - PAL's ULTIMATE SEAT SALE!

Text :EXTENDED! Philippine Airlines' Ultimate Seat Sale is EXTENDED UNTIL SEPTEMBER 15, 2019! Enjoy over 3 million seats of our best deals for your travels up to June 2020! Book now and experience world-class flights with the World’s Most Improved Airline! Book until September 15, 2019 and travel from September 1, 2019 to June 30, 2020. #PALUltimateSeatSale2019 CAB Approval Nos.: 2920-08-07-s.2019, 0661-02-22-s.2019, 2965-08-09-s.2019 ASC Reference Code: P056P090319P

Top 2 Ad Creative of Philippine Airlines

Ad Details :

Headline :PAL's 2020 New Year Sale

Text :Start the new decade right with Philippine Airlines' 2020 New Year Sale! Stay tuned on January 13, 2020. Visit https://bit.ly/37Mw8hS to learn more.

Top 3 Ad Creative of Philippine Airlines

Ad Details :

Headline :3 surprises coming your way on December 9, 2019

Text :Give yourself, your loved ones and friends the best gift this holiday season. Three surprises coming your way on December 9, 2019!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 8 1 1
Popularity 536 404 189
Dimensions 320 x 400 1024 x 1280 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 3 2 1
Countries United Kingdom,Australia,United States,Canada United Kingdom,United States,Canada,Australia United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Philippine Airlines in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Philippine Airlines’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Philippine Airlines, you can click the app name below to view related reports.