Picture Postie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Picture Postie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Picture Postie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Picture Postie
App Name : Picture Postie
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Picture Postie Pty Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 31
Duration : 443
Popularity : 8,410
Check ASO Keywords of Picture Postie
2. Picture Postie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Picture Postie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Picture Postie in the recent period. As of 2021-05-23, among the Picture Postie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Picture Postie's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.34%,
Messenger's proportion is 33.34%,
Instagram's proportion is 33.32%,
's proportion is ,
's proportion is .
In the date of 2021-05-23, Picture Postie‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Picture Postie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Picture Postie. We can see some advertising trends.
Top 1 Ad Creative of Picture Postie
Ad Details ：
Headline ：The Top-Rated Australian Photo Print App
Text ：Easily turn your fave memories into photo magnets, books, wall decals, prints & more! Order straight from your phone, delivered to your door. Post features square magnets for $18.95 per 8-pack. Produced & shipped from Melbourne #🇦🇺madeandowned #madeinmelbourne #printyourpics #downloadnow #photogifts #toprated
Top 2 Ad Creative of Picture Postie
Ad Details ：
Headline ：The Top-Rated Australian Photo Print App
Text ：Easily turn your fave memories into wall decals, prints, books, magnets & more! Order straight from your phone, delivered to your door. Post features Uncut Wall Decals in sheets of 12 for $19.95 per sheet. Printed and shipped from Melbourne. #toprated #🇦🇺madeandowned #madeinmelbourne #printyourpics #downloadnow #photogifts
Top 3 Ad Creative of Picture Postie
Ad Details ：
Headline ：The Top-Rated Australian Photo Print App
Text ：Easily turn your fave memories into photo magnets, books, wall decals, prints & more! Order straight from your phone, delivered to your door. Post features square magnets for $18.95 per 8-pack. Produced & shipped from Melbourne #🇦🇺madeandowned #madeinmelbourne #printyourpics #downloadnow #photogifts #toprated
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 157 | 99 | 111 |
| Popularity | 641 | 479 | 423 |
| Dimensions | 426 x 426 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 6 | 2 | 6 |
| Countries | Australia,United States,Canada,United Kingdom | Australia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Picture Postie in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Picture Postie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Picture Postie, you can click the app name below to view related reports, or you can find more info in ASOTools.