PillowCast Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PillowCast's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PillowCast.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PillowCast
App Name : PillowCast
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : YELLO POP COMPANY LIMITED
Publisher : Instagram,Facebook
Total creative ads during the time period : 452
Duration : 286
Popularity : 41,750
Check ASO Keywords of PillowCast
2. PillowCast’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PillowCast in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PillowCast in the recent period. As of 2021-03-15, among the PillowCast‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PillowCast's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.09%,
Instagram's proportion is 25.05%,
Audience Network's proportion is 24.97%,
Messenger's proportion is 24.89%,
's proportion is .
In the date of 2021-03-15, PillowCast‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of PillowCast
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PillowCast. We can see some advertising trends.
Top 1 Ad Creative of PillowCast
Ad Details ：
Headline ：Pillow Cast แอพไลฟ์เสียงยอดฮิต
Text ：อยากมีคนมาร้องเพลงให้ฟัง....ต้องมาดูใน Pillow Cast เลย พื้นที่โชว์ของ ร้องเพลงได้เต็มที่ พร้อมสร้างแฟนคลับของตัวเอง มาเจอกันได้เลยที่ Pillow Cast . ให้เสียงเป็นเพื่อนคุณ ที่ Pillow Cast แอปไลฟ์สตรีมเสียงยอดฮิต ดาวน์โหลดเลย ฟรี!
Top 2 Ad Creative of PillowCast
Ad Details ：
Headline ：ให้เสียงเป็นเพื่อนคุณที่ Pillow Cast
Text ：อยากมีคนมาร้องเพลงให้ฟัง....ต้องมาดูใน Pillow Cast เลย พื้นที่โชว์ของ ร้องเพลงได้เต็มที่ พร้อมสร้างแฟนคลับของตัวเอง มาเจอกันได้เลยที่ Pillow Cast . ให้เสียงเป็นเพื่อนคุณ ที่ Pillow Cast แอปไลฟ์สตรีมเสียงยอดฮิต ดาวน์โหลดเลย ฟรี!
Top 3 Ad Creative of PillowCast
Ad Details ：
Headline ：ให้เสียงเป็นเพื่อนคุณที่ Pillow Cast
Text ：อยากมีคนมาร้องเพลงให้ฟัง....ต้องมาดูใน Pillow Cast เลย พื้นที่โชว์ของ ร้องเพลงได้เต็มที่ พร้อมสร้างแฟนคลับของตัวเอง มาเจอกันได้เลยที่ Pillow Cast . ให้เสียงเป็นเพื่อนคุณ ที่ Pillow Cast แอปไลฟ์สตรีมเสียงยอดฮิต ดาวน์โหลดเลย ฟรี!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 56 | 56 | 56 |
| Popularity | 263 | 263 | 262 |
| Dimensions | 224 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 4 | 3 | 3 |
| Countries | Thailand,Japan,United States,United Kingdom,France,Sweden,Germany,Taiwan,China,Switzerland,Australia | Thailand,Japan,United States,United Kingdom,Switzerland,Australia,Germany,China,France,Sweden,Taiwan | Thailand,Japan,United States,United Kingdom,China,Sweden,Germany,Taiwan,Australia,Switzerland,France |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for PillowCast in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free PillowCast's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PillowCast, you can click the app name below to view related reports, or you can find more info in ASOTools.