PlushCare: Online Doctor Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PlushCare: Online Doctor's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PlushCare: Online Doctor.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PlushCare: Online Doctor
App Name : PlushCare: Online Doctor
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : PlushCare Inc.
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,ArtistA Photo Editor: Cartoon Face, Photo Art Cam,TopBuzz: Notícias,Vídeos, GIFs,HuffPost - News & Politics
Total creative ads during the time period : 183
Duration : 697
Popularity : 13,689
Check ASO Keywords of PlushCare: Online Doctor
2. PlushCare: Online Doctor’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PlushCare: Online Doctor in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PlushCare: Online Doctor in the recent period. As of 2021-03-15, among the PlushCare: Online Doctor‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PlushCare: Online Doctor's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, PlushCare: Online Doctor‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of PlushCare: Online Doctor
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PlushCare: Online Doctor. We can see some advertising trends.
Top 1 Ad Creative of PlushCare: Online Doctor
Ad Details ：
Headline ：At-Need Virtual Primary Care ⭐⭐⭐⭐⭐
Text ：📅 Sign up, search for your preferred online doctor and get an appointment in 15 mins.
Top 2 Ad Creative of PlushCare: Online Doctor
Ad Details ：
Headline ：PlushCare Healthcare — Faster, Safer, 100% Online
Text ：📅 Sign up and get an appointment with your preferred online doctor in 15 mins
Top 3 Ad Creative of PlushCare: Online Doctor
Ad Details ：
Headline ：PlushCare Healthcare — Faster, Safer, 100% Online
Text ：📅 Sign up and get an appointment with your preferred online doctor in 15 mins
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 63 | 63 | 63 |
| Popularity | 383 | 383 | 382 |
| Dimensions | 600 x 600 | 600 x 599 | 600 x 599 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PlushCare: Online Doctor in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free PlushCare: Online Doctor's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PlushCare: Online Doctor, you can click the app name below to view related reports, or you can find more info in ASOTools.