手机淘宝 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 手机淘宝's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 手机淘宝.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 手机淘宝
App Name : 手机淘宝
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,WIFI万能钥匙,头条穿山甲
Developer : Taobao
Publisher : 糗事百科,东方头条,触宝电话,今日影视大全,双色球,成语消消消,极速清理管家轻量版,汉语词典
Total creative ads during the time period : 10,000
Duration : 2,176
Popularity : 6,024,234
Check ASO Keywords of 手机淘宝
2. 手机淘宝’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 手机淘宝 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 手机淘宝 in the recent period. As of 2021-03-11, among the 手机淘宝‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 1.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 98.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 手机淘宝's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 39.89%,
头条穿山甲's proportion is 0.27%,
今日头条's proportion is 0.16%,
UC头条's proportion is 0.02%,
快手's proportion is 0.02%.
In the date of 2021-03-11, 手机淘宝‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 41.33%.
3. Top 3 Ad Creative Analysis of 手机淘宝
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 手机淘宝. We can see some advertising trends.
Top 1 Ad Creative of 手机淘宝
Ad Details ：
Headline ：现金红包已到账，快来看看！
Text ：什么？你还不知道淘宝有新人红包！不仅可以提现，还能购物！
Top 2 Ad Creative of 手机淘宝
Ad Details ：
Headline ：精梳纯棉儿童保暖内衣套装加厚打底秋衣套装
Text ：亲，你想要的我们都知道，超值惊喜根本停不下来
Top 3 Ad Creative of 手机淘宝
Ad Details ：
Headline ：这款苹果不知道你有了没有，现在下载注册淘宝APP只需要1元就可以拥有？怎么样，心动了吗，赶紧去下载注册APP吧~
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 212 | 359 | 363 |
| Popularity | 998 | 995 | 994 |
| Dimensions | 1080 x 1920 | 230 x 230 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | WIFI万能钥匙 | 快手 |
| Related Ads | 1 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 手机淘宝 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 手机淘宝's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 手机淘宝, you can click the app name below to view related reports, or you can find more info in ASOTools.