Pocket Notebook Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pocket Notebook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pocket Notebook.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pocket Notebook

App Name : Pocket Notebook


Pocket Notebook-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Wolters Kluwer Health LRP

Publisher : App Backup & Restore,Studies Planner,Instagram

Total creative ads during the time period : 5

Duration : 115

Popularity : 907

Check ASO Keywords of Pocket Notebook

2. Pocket Notebook’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pocket Notebook in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pocket Notebook in the recent period. As of 2020-08-10, among the Pocket Notebook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-10, Pocket Notebook's the proportion of networks impressions are placed like this:

Facebook's proportion is 71.12%,

Instagram's proportion is 28.88%,

's proportion is ,

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's proportion is .

In the date of 2020-08-10, Pocket Notebook‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Pocket Notebook

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pocket Notebook. We can see some advertising trends.

Top 1 Ad Creative of Pocket Notebook

Ad Details :

Headline :The bestselling book is now an app.

Text :

Top 2 Ad Creative of Pocket Notebook

Ad Details :

Headline :The bestselling book is now an app.

Text :

Top 3 Ad Creative of Pocket Notebook

Ad Details :

Headline :

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 75 40 0
Popularity 545 209
Dimensions 400 x 224 400 x 224
Creative Type Video Video
Network Facebook Instagram
Related Ads 1 1 0
Countries United States United States
Language NA NA

Through the above analysis, we can see that the most effective channel for Pocket Notebook in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Pocket Notebook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pocket Notebook, you can click the app name below to view related reports, or you can find more info in ASOTools.