Pokémon GO Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pokémon GO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pokémon GO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pokémon GO

App Name : Pokémon GO

Logo

Pokémon GO-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Niantic, Inc.

Publisher : SHAREit - Transfer Share,Treehouse Table,Vegan Recipes Free,Tandem Language Exchange: Speak learn languages,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,Universal Email App,TalkU Free Calls +Free Texting +International Call

Total creative ads during the time period : 2,935

Duration : 1,525

Popularity : 375,721

2. Pokémon GO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pokémon GO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pokémon GO in the recent period. As of 2020-09-07, among the Pokémon GO‘s ad creative, the Html category’s proportion is 11.11%, Video category’s proportion is 77.78%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pokémon GO’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 66.0%,

Instagram’s proportion is 32.17%,

TikTok’s proportion is 1.83%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Pokémon GO‘s network with the most ads is TikTok and its proportion is 44.44%.

3. Top 3 Ad Creative Analysis of Pokémon GO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pokémon GO. We can see some advertising trends.

Top 1 Ad Creative of Pokémon GO

Ad Details :

Headline :Pokémon Go on Google Play

Text :Join other Trainers & discover Pokémon as you explore the world around you. Download now!

Top 2 Ad Creative of Pokémon GO

Ad Details :

Headline :A New Pokémon Adventure

Text :

Top 3 Ad Creative of Pokémon GO

Ad Details :

Headline :A New Pokémon Adventure

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 369 181 181
Popularity 995 993 993
Dimensions 600 x 314 400 x 400 400 x 400
Creative Type Image Video Video
Network Google Ads(Admob) Facebook Facebook
Related Ads 8 1 1
Countries United States,United Kingdom,Australia,Canada Canada,Greece,Australia,Swaziland,United States,United Kingdom,French Guiana Australia,Togo,Canada,United States,French Guiana,United Kingdom,Greece
Language English English English

Through the above analysis, we can see that the most effective channel for Pokémon GO in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Pokémon GO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pokémon GO, you can click the app name below to view related reports.